PT Honda Prospect Motor (HPM) continues to increase its dealer network throughout Indonesia, driven by the increasing demand in non-Java regions and to provide better services for customers across the country.
Honda views huge growth opportunities within markets beyond Java, as dealer networks are not as dense as within big cities on the island. Therefore, Honda is concentrating on growing its footprint in such markets.
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New Dealer Opens in East Lombok
As part of this expansion, Honda has officially inaugurated the Honda Naga Motor 2 dealership in East Lombok, West Nusa Tenggara. This new dealership marks the second on Lombok Island and is fully equipped with 3S facilities — Sales, Service, and Spare Parts — to maintain Honda’s high service standards.
Yusak Billy, the Sales & Marketing and After-Sales Director of PT Honda Prospect Motor, expressed confidence in the new dealership. He noted that Honda Naga Motor has long been known for its strong customer relationships and loyal base on Lombok Island. “With this experience and customer loyalty, we believe the new network will enhance customer satisfaction and make access to Honda products and services even easier,” said Billy in an official statement on April 22, 2025.
Expanding Access Outside Java
Honda acknowledges that conditions outside Java differ from major cities on the island, where dealers are more densely located and can provide quicker service. The wider distances between Honda dealers in areas outside Java can sometimes result in slower service.
In response, Honda is focusing on expanding its dealer and branch networks outside Java this year to improve service accessibility. The goal is to make it easier for customers in these regions to receive fast and convenient services.
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Honda Naga Motor 2 Facilities
The newest Honda Naga Motor 2 showroom is found at Jalan Raya Mataram Sikur No.8, Sikur District, East Lombok Regency, West Nusa Tenggara. The high-tech showroom sits on a two-story building and features:
- A showroom for vehicle displays
- 2 General Repair Bays
- 1 Periodical Maintenance Bay
- 1 Washing Bay
- 1 Reception & Delivery Bay
- A spare parts area to ensure the availability of components for customers
With these facilities, the dealership is set to provide comprehensive services to the local community.
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Distance to the First Honda Naga Motor Dealer
The new dealership is some 43 kilometers from the initial Honda Naga Motor in Mataram City, operating since 1982. Thus, the establishment of Honda Naga Motor 2 will enhance Honda’s service coverage, particularly on the eastern coast of Lombok Island.
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Honda’s Commitment to Expanding in Indonesia
Honda’s continued efforts to increase its dealer network beyond Java reflect its emphasis on enhancing accessibility and customer satisfaction. With this second dealership in East Lombok, Honda seeks to serve its customers in West Nusa Tenggara and the wider Indonesian market more effectively.
