Honda has officially introduced the e:N1, its first electric-only SUV, for direct purchase in Thailand. Once sold only under a rental scheme, the e:N1 is now retailed to customers starting at a price of 1,199,000 Thai Baht (approximately Rp 600 million). The vehicle is manufactured at Honda Rojana plant in Thailand.
In the meantime, in Indonesia, the Honda e:N1 is still available only on a rental basis, not direct sale.
Also read: Honda to Launch Three Hybrid Cars in Indonesia by 2025
Honda e:N1 Specifications |
|
|---|---|
| Specifications | Details |
| Powertrain | Electric motor with 204 PS and 310 Nm of torque |
| Battery | 68.8 kWh lithium-ion battery |
| Range | Up to 500 km (NEDC standard) |
| Charging | Fast charging with a front grille-mounted charging port |
| Infotainment | 15.6-inch touchscreen with smart connectivity |
| Instrument Panel | 10.25-inch digital display |
e:N1 Ownership in Indonesia – Rental System
Unlike in Thailand, Honda Indonesia offers the e:N1 through a rental subscription system. The package, called ‘Honda Electrified Experience,’ includes:
- Monthly subscription fee of IDR 22 million
- 5-year contract
- Full ownership option after rental period
Honda Indonesia chose this approach due to concerns over electric vehicle (EV) resale values. According to Yusak Billy, Sales and Marketing Director of PT Honda Prospect Motor (HPM), the decision was based on research indicating that resale values of EVs can drop by up to 40%.
Also read: Honda HR-V Modulo Edition Showcased at IIMS 2025
Interior and Features
- Spacious and modern cabin with premium materials
- Large touchscreen infotainment system (15.6-inch)
- Wireless smartphone charging
- Dual-zone automatic air-conditioning
- USB charging ports for convenience
Honda e:N1 in Thailand vs. Indonesia
| Country | Price | Ownership Model |
|---|---|---|
| Thailand | 1,199,000 Baht (~Rp 600 million) | Direct purchase |
| Indonesia | IDR 22 million/month | Rental system |
Also read: Indonesia is ASEAN’s first BMW Body & Paint Training Center!
Conclusion
Honda has taken different approaches in Thailand and Indonesia for the e:N1 electric car. While Thai consumers can buy the car outright, Indonesians currently have the option to rent it. This strategy helps address concerns over resale values and makes EV ownership more accessible through a subscription model.