PT Yamaha Indonesia Motor Manufacturing (YIMM) officially reopened its flagship store in Bandung, West Java, on Friday (7/3/2025). The brand-new facility aims to deliver higher-quality services for Yamaha customers across the region and in line with Yamaha’s desire to improve its service quality.
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A Commitment to Premium Service
YIMM deepens its dealership network with “Premium Shop” concept. Building on the opening of the reopened Yamaha Flagship Shop Jakarta recently in celebration of Yamaha Indonesia’s 50th Anniversary in 2024, the company expands further, shooting for 100 premium dealers located throughout Indonesia at the end of the year with additional locations on Central Java and Bali.
Dyonisius Beti, YIMM President Director & CEO, highlighted Yamaha’s mission of creating a better customer experience:
“The nuance of the Yamaha Flagship Shop Bandung is more luxurious and premium, while that of the Jakarta flagship store is more technology-centric. We wish to introduce a new experience to our consumers since the market today is more digital and varied than it was 20 years ago.”
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Features of the Yamaha Flagship Shop Bandung
The revamped dealership is designed to offer an upgraded shopping and service experience with several key elements:
1. Premium Design
The showroom is divided into distinct zones catering to various Yamaha product segments:
- Premium Zone: MAXi Yamaha
- Fashionable Zone: Classy
- Active Zone: Generation 125
- Exciting Zone: Sport
2. Customer-Centric Approach
Yamaha incorporates digitalized information services to respond to changing consumer needs, with better access to product information and service announcements for customers.
3. Comfortable Waiting Area
The center now features a contemporary co-working area, enabling customers to unwind or stay productive while the motorcycles are being serviced.
4. Yamaha’s New 2D Logo
Yamaha is introducing a fresh new 2D logo featuring increased visibility to both digital and tangible uses. This logo illustrates Yamaha’s perseverance to continue driving innovation while sticking with the principles the company was built on.
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Enhancing Yamaha’s Market Share
Through the constant upgrade of its dealership network, Yamaha reiterates its dedication to innovation and customer satisfaction. Having such premium flagship dealers as the one in Bandung provides a special and enhanced experience for Yamaha customers, making the brand stronger in Indonesia’s two-wheeled automotive industry.
“With these developments, we hope Yamaha will be closer to consumers and further establish our commitment to delivering the best service in our dealer network,” Dyonisius concluded.
With upcoming expansions in the pipeline, Yamaha will be redefining premium motorcycle shopping experiences around Indonesia.