One of such Chinese popular car brand, chery began to expand its sales channel rapidly in Indonesia. Chery aims to open 80 new dealerships nationwide this year as it strives for full operations. And this is part of a strategy to build their brand and offer improved customer service in Indonesia.
Also read: Chery Expands Dealer Network in Indonesia with 34th Dealership in Jakarta
What Chery planning to do in a span of five years 2025
PT Chery Sales Indonesia (CSI) is also committed to expanding its dealer network in 2025 with a goal of over 80 nationwide. Chery has 52 dealer networks in there now, which means they are aiming to grow their volume of dealerships by approximately 28 dealers this year. This growth will be to improve after sales services as well so that it become easy for the users to get in original spare parts and maintained.
Beyond The Major Cities
Mohamad Ilham Pratama, Head of Marketing at PT Chery Sales Indonesia, says the company is expanding to second cities in the target areas as well as aiming big cities.
At a Pantai Indah Kapuk (PIK) event, Ilham observed that the second city’s market has much promise.
As a case in point for Surabaya region, Chery intends to penetrate Sidoharjo, Malang, Gersik, and Kediri. Likewise, in Jabodetabek, Serang, Banten offers significant possibilities. Increasing access in expanding urban centers helps this strategic move to appeal to more customers.
Also read: Chery Expands Reach in Indonesia with New Dealership in Surabaya
In order to expand Eastern Indonesia
Chery is not limited to extending its market into Java and its adjacent territories. They will fly further, with Papua being the area of concentration.
“There is already a market in Papua such as Sorong that we are in the process of treating, because there are people there interested in taking (buying cars) in Manado and Makassar,” Ilham explained.
This is the approach that shows Chery’s commitment to face different demands of Indonesian customers wherever they are.
Reasons For Chery’s Expansion into Indonesia
Chery aims to strengthen its marketing position in Southeast Asia especially in the rapidly developing Indonesian automobile market. Chery took the first step in expanding the business network and hopes to boost sales through a growing network of representatives and dealers. This allows Chery to achieve the following goals:
- Increased customer access in urban and suburban regions of the country.
- Enhanced after sale services through easier access to maintenance and spare parts.
- Increase availability of the brand’s products in potential Eastern Indonesian markets thereby enhancing the brand’s image.
Indonesian consumer advantages
Customers will have several advantages from more dealership opportunities:
- Better Access: More places provide better access to Chery automobiles and services.
- Better post sale support: rapid maintenance and ready availability of true parts.
- Customers have a bigger product selection: Including electric and hybrid possibilities to peruse the newest Chery models.
Chery’s Future Plans in Indonesia
Chery has plans to launch models specifically for Indonesian preferences as well as increasing dealerships. This encompasses sport utility vehicles, which are becoming quite popular in India, and electric vehicles (EVs). Chery is dedicated to helping Indonesia change to more environmentally friendly means of transportation.
Also read: Chery Showcases iCar03 with Test Drive at GIIAS Bandung 2024
Conclusion
Since Chery’s strategy to start 80 fresh dealerships in Indonesia in 2015 shows its serious dedication to the market, Chery is going to increase its brand value and consumer trust by enlarging its network and providing better products. Chery will be helped by this strategic shift as it will offer Indonesian buyers more options and improved vehicle experiences.
