Xpeng, a leading smart electric vehicle (EV) manufacturer from China, has officially launched in Indonesia, marking an important step in its global expansion. Partnering with Erajaya Active Lifestyle (ERAL) as a strategic partner, Xpeng is ready to offer AI-based mobility to Indonesian consumers.
Also read: Upcoming EV Cars in Indonesia 2025
Strategic Partnership with ERAL
Erajaya Active Lifestyle CEO, Djojan Sutanto, expressed excitement about this collaboration.
“We are proud to be Xpeng’s main partner in Indonesia. With our deep understanding of the local market and commitment to innovation, we are confident that Xpeng will bring a new era of electric vehicles to Indonesia,” he said on February 28, 2025.
Xpeng Models Coming to Indonesia
As the first step, Xpeng will be introducing two flagship models in 2025.
- Xpeng X9: A luxurious electric multipurpose vehicle with a futuristic base design, autonomous driving technology, and a big, sophisticated interior.
- Xpeng G6: A high-performance electric SUV that has been designed for both city and long-distance driving.
These types of models contain AI-assisted driving assistance, advanced infotainment installed within, and efficient battery technology, which makes them strong competitors within the premium EV segment.
Also read: Nissan Showcased e-POWER Electric Cars at IIMS 2025
Why Indonesia? A Key Market for Xpeng
Brian Gu, Vice Chairman and President of Xpeng, stated that Indonesia is a strategic market in Southeast Asia.
“Xpeng looks for partners who share the same vision and dreams. Erajaya Active Lifestyle is a ‘neo-force’ in Indonesia and is the right partner for Xpeng in the local market,” he said.
Expanding Dealerships and After-Sales Services
To consolidate its presence, Xpeng and ERAL will have a full-fledged dealer network and after-sales services throughout Indonesia. ERAL aims to bring in:
- 1S (Sales) centers for convenient car buying.
- 3S (Sales, Spare Parts, and Service) facilities for overall customer support.
These service centers will be placed in strategic locations, making Xpeng more accessible to Indonesian consumers.
Local Production and Competitive Pricing
As part of efforts to enhance competitiveness, Xpeng is set to initiate local production in the second half of 2025. This will serve to:
- Lower car prices with local assembly advantages.
- Promote Indonesia’s auto industry and employment.
- Foster faster EV uptake in the nation.
With Government incentives and rising demand for luxury EVs, Xpeng’s entry enhances competition against models from brands such as Tesla, BMW i-Series, and Mercedes-Benz EQ models.
Also read: Seres Electric Cars in Indonesia: Price and Models
Conclusion
As a Sole Agent of the Brand Holder (ATPM) of Xpeng in Indonesia, Erajaya Active Lifestyle is dedicated to delivering top-quality EVs with state-of-the-art technology and enhanced services. Xpeng’s innovative and environmentally friendly electric vehicles are poised to promote Indonesia’s shift towards sustainable mobility.
With new-age strategies, robust partner backing, and production plans locally, Xpeng is upbeat to compete in the evolving electric vehicle space in Indonesia. Keep watching for updates on official prices, dealership addresses, and future models!