JAKARTA – With the theme “Drive the Future of Innovation“, Nissan had a strong showing at the Indonesia International Motor Show (IIMS) 2025, solidifying its position as Indonesia’s electric vehicle technology pioneer. Taking up prominent stands at Hall B1 and B2 of JIExpo Kemayoran, Nissan promoted its innovative e-POWER range as well as other flagship models such as the All-New Nissan Serena e-POWER, Nissan Kicks e-POWER, Nissan Terra, and Nissan Magnite.
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Prioritizing Family and Innovation
Eventsius Go, President Director of PT Nissan Motor Distributor Indonesia (NMDI), emphasized Nissan’s dedication to selling more than vehicles. He said, “Through the family driving The All-New Nissan Serena e-POWER, we want to demonstrate that customers are not mere consumers but Nissan’s extended family.” This is Nissan’s attitude in building strong customer ties and providing cars that meet Indonesian family needs.
Highlighting Family and Innovation
Eventsius Go, NMDI’s President Director, noted that Nissan aims for something beyond the selling of vehicles. “With The All-New Nissan Serena e-POWER driven by the family, we aim to illustrate that the customers are not mere consumers but also Nissan’s extended family members.” This message resonates well with Nissan’s push towards maintaining deep relationships with its customers and handing over the right car suitable to Indonesian family requirements.
All-New Nissan Serena e-POWER
From its July 2024 launch onwards, the All-New Nissan Serena e-POWER has been growing in popularity and popularity in Indonesia as a friendly MPV family vehicle. The All-New Nissan Serena e-POWER provides roomy interior, advanced hybrid tech, and comfort as well as noise-free ride quality.
With e-POWER technology, the car uses a petrol engine to simply charge the battery, without the necessity of charging from the outside. This implies every journey is hassle-free and smooth. It provides unmatched comfort and efficiency, perfect for vacations, gatherings, or daily adventures with the family. The fuel efficiency also gives peace of mind to those families who want to save money and avoid environmental footprint.
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Pricing and Variants
- One-tone variant: IDR 645 million
- Two-tone variant: IDR 649 million
These prices best represent its worth in terms of technology, convenience, and efficiency, thus perfect for Indonesian families looking for pragmatic, green, and affordable mobility.
Nissan Kicks e-POWER
Also featured at IIMS 2025, the Nissan Kicks e-POWER provides a sub-compact SUV experience with the benefits of Nissan’s e-POWER technology. It has very good fuel efficiency, ranging from 24.2 km/liter to 27 km/liter, which makes it a very good option for city commutes.
Other Flagship Models: Nissan Terra and Nissan Magnite
Nissan also showcased the tough Nissan Terra, which is famous for its strong performance and capability to suit various terrains, and the Nissan Magnite, a sporty and affordable city SUV for city driving.
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Commitment to Sustainable Mobility
Nissan’s participation at IIMS 2025 reflects its dedication to driving innovation and sustainable mobility in Indonesia. Through the display of its e-POWER range, Nissan offers Indonesian consumers the advantages of electric driving without the necessity of charging infrastructure, a major concern for many prospective EV buyers.
Nissan continues to lead in electric vehicle technology, enhancing the driving experience for Indonesian families.