Toyota Indonesia saw a boost in sales at the Indonesia International Motor Show (IIMS) 2025 getting 2,728 Surat Pemesanan Kendaraan (SPK) during the 11-day event. This shows a 7.4% jump from last year’s numbers pointing to a rise in buyer interest for hybrid cars.
Also read: Toyota Shows Camry and Corolla Cross Facelift at IIMS 2025
Hybrid models have prompted an increase in Toyota sales recently.
Among all of the models offered, the Kijang Innova Zenix hybrid garnered the most sales with 614 SPK, making it the best-selling Toyota model at the large-scale event IIMS 2025. The Toyota Avanza was in second place in the sales with 335 SPK, whilst the Toyota Rush came in third place with 216 SPK, rounding out the top five places, the Toyota Innova Zenix in gas and the Innova Reborn filled second and third, being 181 SPK and 174 SPK, respectively.
Toyota credits this sales growth to the growing demand for hybrid electrification. The 3% PPnBM tax break from the government has made the locally assembled Hybrid EVs more affordable, adding to customer interest even further.
Toyota Appreciates Market Enthusiasm
The Vice President Director of PT Toyota-Astra Motor (TAM), Henry Tanoto, expressed appreciation for the strong customer interest towards Toyota products, especially hybrid models. He remarked that government support and preparations for the Eid holiday saw an increase in sales for the automotive manufacturer.
“This achievement is a positive signal that the automotive industry, especially hybrids, will continue to grow in line with the trend of environmentally friendly mobility,” he said.
Toyota’s Hybrid technology gains positive feedback
Toyota’s hybrid cars, developed by the Beyond Zero initiative, continue to receive compliments for fuel efficiency, strong performance, and eco-friendly driving style. These cars were built on a completely new platform, which offers much better driving comfort, bump absorbency, and handling as well as safety.
Marketing Director of PT Toyota-Astra Motor (TAM), Anton Jimmi Suwandy, highlighted the increasing shift towards hybrid vehicles due to competitive pricing and growing environmental awareness.
“The IIMS 2025 event is also close to the Eid holiday, making it the right time for people to consider new mobility solutions while adopting an environmentally friendly lifestyle,” he explained.
Also read: Toyota Launches New Corolla Cross HEV at IIMS 2025
Toyota’s Commitment to Sustainable Mobility
As a mobility company, Toyota remains determined to provide complete and reliable mobility solutions to all customer segments. The success of International Innovation Mobility and Sustainability (IIMS) 2025 reflects the efforts through Toyota, the company that is making to deliver quality and innovation across both passenger and commercial vehicle categories.
Anton also delivered a statement that outlined the role that Government incentives play in the drive of hybrid vehicle adoption.
”We are thankful to the Indonesian Government for their support of locally produced hybrid EVs as well as tax incentives, which have provided support to the production of these vehicles. The incentives provided have also played an important part in increasing interest in Toyota hybrids alongside a greater awareness of environmental issues,” he concluded.
Toyota has won three awards at the IIMS 2025
In conjunction with the success of the strong sales Toyota has achieved, the company also won three prestigious awards at IIMS 2025, which further justifies its large dominance within all of the many segments available.
- Toyota Agya – Best City Car
- Toyota Hilux Rangga – Favorite Commercial Vehicle
- Toyota Alphard – The Best Premium MPV
These achievements show the commitment of Toyota to delivering high-quality vehicles that have the ability to meet the needs of all the customers, from the latest city cars to the largest commercial vehicles, as well as the largest luxury MPVs.
Also read: Why is the Toyota Avanza So Popular in Indonesia?
Toyota Strengthens Indonesian Market Position
With 2,728 SPK at IIMS 2025, Toyota again proved its high market presence in Indonesia. A hybrid technology focus, along with reasonable prices and wise government policies, is likely to further boost the usage of eco-friendly cars in the nation.
