The 2025 Indonesia International Motor Show (IIMS) formally closed with outstanding performances. Based on official promoter statistics, the total transactions in the exhibition from February 13-23, 2025, totaled IDR 8 trillion. The total of Vehicle Order Letters (SPK) was 22,322 units, up 19% from last year.
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Positive Growth in the Automotive Sector
Dyandra Promosindo President Director Daswar Marpaung highlighted that this success was a result of strong collaboration between the government, automotive brands, sponsors, associations, communities, media, and automotive enthusiasts.
“The achievement of IIMS 2025 is proof of the growing automotive industry in Indonesia. With this success, we are optimistic about the positive movement of the sector this year,” he said in a press release on March 2, 2025.
Decline in EV Motorcycle Sales
Aloof from overall success, however, IIMS 2025 saw a downslide in electric motorcycle sales. The SPK for electric two-wheelers suffered a 21% drop when compared to last year. Event organizers and participants blamed this drop on fewer competing brands and also the lack of government incentives given to battery-driven electric motorcycles over the course of the event.
Also read: Mitsubishi Records 2,389 SPK at IIMS 2025 Without Launching a New Car
Increase in Visitor Attendance
Public interest in IIMS 2025 remained strong, with visitor numbers reaching 579,337 over 11 days, a 3% increase from the previous year. The exhibition successfully positioned itself as a benchmark for early-year automotive events, showcasing new technology, music concerts, business collaborations, and industry discussions.
Commitment to Future Innovation
IIMS 2025 Project Manager Rudi MF reaffirmed the commitment to bringing fresh innovations and programs every year to maintain IIMS as Indonesia’s most exciting automotive exhibition.
“We are dedicated to creating unique and engaging programs to boost the automotive sector annually. As organizers, we take pride in contributing to the growth of Indonesia’s automotive industry,” he explained.
Also read: Mazda Targets 200 SPK at IIMS 2025
Thrilling Attractions and Activities at IIMS 2025
Aside from car deals, IIMS 2025 had several entertainment, attraction, and charity activities, such as:
- IIMS Infinite Show and IIMS Infinite Live – Live music and entertainment.
- Vehicle Parades – Classic and Modified – Displaying customized and vintage vehicles.
- Miss IIMS Contest – A competition for brand ushers at the event.
- IIMS Drift and IIMS Gokart – Thrilling motorsport activities.
- IIMS Flying Car and IIMS Burn Out Attractions – Automotive stunts and displays.
- Satmori and Sunmori Rides – Special motorcycle riding events.
- IIMS Student Charity Day – Social and charity programs.
- Special Guest Car and IIMS Special Guest – Featuring automotive celebrities.
- Industry Talk Shows – Discussions on the automotive, tourism, and maritime sectors.
Through these activities and record-breaking deals, IIMS 2025 was a huge success, solidifying its position as Indonesia’s best automotive event. The organizers continue to strive for further improvement in the years to come.