Mitsubishi Motors presented no new vehicle at IIMS 2025, but it still managed to sell well. PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) booked 2,389 SPK (vehicle order letters) throughout the 11-day exhibition, beating its quota. This achievement indicates that Mitsubishi is still one of the most sought-after vehicles by Indonesian consumers.
Also read: Mitsubishi Fuso Wins Top Brand Award 2025
Mitsubishi Xpander Leads Sales
Of the models that were sold, the Mitsubishi Xpander and Xpander Cross were the best sellers, accounting for 56.8% of sales. The Mitsubishi Xforce, which has since added the Ultimate DS variant to its lineup, also fared well, accounting for 23% of sales. This indicates its increasing popularity in Indonesia.
The New Pajero Sport, which debuted at GIIAS 2024, meanwhile, continued to entice customers, accounting for 19% of sales.
Strong Customer Trust in Mitsubishi
Mitsubishi Motors‘ President Director, Atsushi Kurita, expressed his appreciation for the customers’ enthusiasm:
“The positive feedback received at IIMS 2025 is proof that Mitsubishi Motors continues to be at the forefront as a top-selling brand in Indonesia. We promise to deliver high-quality cars bringing comfort and happiness to our buyers.”.As Mitsubishi celebrates 55 years in Indonesia, we will continue to innovate and provide the best mobility solutions.”
Also read: Mitsubishi Motors Celebrates 55 Years in Indonesia at IIMS 2025
High Interest in Test Drives
Mitsubishi’s test drive space at IIMS 2025 attracted lots of people. Visitors tried out the Xpander, Pajero Sport, and Triton getting a feel for how they drove how comfy they were, and what they could do. This direct experience helped push many folks to buy a car.
Pre-order Offers and After-Sales Support
To assist customers, Mitsubishi offered special promotions such as discounts, low-interest financing, and trade-in offers. Furthermore, after-sales service programs were launched to provide a hassle-free vehicle ownership experience, enhancing customer confidence and loyalty.
Mitsubishi Future Plans in Indonesia
Even though it did not unveil a new car in IIMS 2025, Mitsubishi is dedicated to ongoing expansion in Indonesia. Mitsubishi is likely to unveil new models, maybe hybrid or electric cars, in the near future to respond to increasing market demands.
Also read: Mitsubishi Xpander Cross 2025: Latest Price and Specifications in Indonesia
Conclusion
Mitsubishi’s good performance at IIMS 2025 proves that popular models generous promotions, and excellent customer service can be the key to success even without launching new cars. In the future, the company remains dedicated to offering innovative and reliable transportation solutions for Indonesians.