PT Eurokars Motor Indonesia (EMI), the sole distributor of Mazda in Indonesia, is joining the 2025 Indonesia International Motor Show (IIMS) at JIExpo Kemayoran, Central Jakarta. With several flagship vehicles on show, Mazda is targeting 200 vehicle order letters (SPK) during the 10-day exhibition from February 13-23, 2025.
Also read: Toyota Records 2,728 SPK at IIMS 2025
Mazda’s Sales Target at IIMS 2025
Ricky Thio, Chief Operating Officer of PT EMI, stated that the 200 SPK target will be supported by 11 dealers in the Jabodetabek area. “Our target at IIMS 2025 is 200 SPKs throughout the exhibition,” he said on Friday (14/2/2025).
Although Mazda did not mention which models would make the lion’s share of this target, the carmaker is confident that its lineup appeals to different customer needs. One of the spotlights is the All-New Mazda CX-80, a premium SUV with a price tag of IDR 1.1 billion. This model features Plug-in Hybrid Electric Vehicle (PHEV) technology, aligning with Indonesia’s push toward electrification. In addition, Mazda is showcasing the CX-8 and CX-5, enhanced with AutoExe accessories.
“We don’t have a specific target for the CX-80 since it’s newly launched. Our focus is on gathering customer feedback because this is our flagship PHEV SUV,” Ricky added.
Also read: Mazda CX-80 2025: Latest Price and Specifications in Indonesia
Exclusive Promotions and Aftersales Programs
Mazda Indonesia is providing exclusive promotions at IIMS 2025, such as:
- Exclusive cashback for the purchase of Mazda CX-5 and CX-8.
- Interest rates from 0% in partnership with financial partners.
- Free accessories like Paint Protection Film (PPF) for certain models and a Dashcam DVR for the Mazda CX-5.
For aftersales, Mazda offers
- 50% discounts on Mazda Genuine Accessories.
- 20% discounts on certain spare parts.
- 0% installment plans for 12 months.
- A 5-year or 150,000 km warranty for all new Mazda car
Also read: Hyundai Announces STARIA Updates at IIMS 2025
Mazda’s 2025 Sales Target
Apart from IIMS 2025, Mazda also plans to sell 6,000 units within a year. Through a solid product lineup and tactical promotions, the company is confident that it will be able to reach this target and solidify its position further in Indonesia’s automotive market.
The IIMS 2025 exhibition is an important platform for Mazda to engage with customers, present its latest technologies, and reiterate its focus on providing premium and environmentally friendly vehicles in Indonesia.