BYD’s luxury electric vehicle brand Denza has opened four new showrooms in Indonesia. This is the start of its sales drive in the nation, after receiving interest in the Denza D9, an electric luxury MPV that competes with the Toyota Alphard and Lexus LM350.
Denza also made a grand entry at the 2025 Indonesia International Motor Show (IIMS), registering more than 1,000 bookings for the D9. In turn, BYD Indonesia has opened new Denza outlets in BSD City (Tangerang), Pluit (Jakarta), Kelapa Gading (Jakarta), and Denpasar (Bali).
Also read: BYD Launches Sealion 7 in Indonesia, Starting from Rp 600 Juta
Commitment to Premium Electric Vehicles
Eagle Zhou, President Director of PT BYD Motor Indonesia, expressed enthusiasm about Denza’s expansion in Indonesia.
I am really thrilled to announce another milestone for Denza in Indonesia. These new outlets will not only enhance the accessibility of our cutting-edge vehicles but also offer superb sales and after-sales services to enrich the ownership experience,” he said at the opening ceremony in Jakarta on March 10, 2025.
List of Denza Dealerships in Indonesia
Here are the four newly inaugurated Denza dealerships along with their details:
- Arista BSD City (Tangerang)
- Address: Commercial Lot The Park, Lot 1.7, Jl. BSD Raya Utama, BSD City, Tangerang – 15331
- Operating Hours:
- Monday—Friday: 08.00—17.00 WIB
- Saturday—Sunday: 08.00—18.30 WIB
- Services: 3S (Sales, Service, Spare Parts)
- Contact: 0877-8071-0778
- Haka Auto Pluit (North Jakarta)
- Address: Jl. Pluit Selatan Raya No. 8A, North Jakarta
- Operating Hours: 09.00—18.00 WIB
- Services: 3S (Sales, Service, Spare Parts)
- Contact: 08898-000-999-0
- Harmony Kelapa Gading (North Jakarta)
- Address: Jl. West Boulevard Block XB No.6, Kelapa Gading, North Jakarta 14240
- Operating Hours:
- Monday—Friday: 08.30—17.30 WIB
- Saturday: 08.30—15.00 WIB
- Sunday: 09.00—17.00 WIB
- Services: 3S (Sales, Service, Spare Parts)
- Contact: 0813-1291-2927
- Bipo Denpasar (Bali)
- Address: Jl. Mahendradatta No.97, Padangsambian, West Denpasar, Denpasar City, Bali 80119
- Operating Hours: Follows BYD dealership hours
- Services: 3S (Sales, Service, Spare Parts)
- Contact: (0361) 959-2999
Also read: Chery Aims to Launch 80 Dealerships in Indonesia by 2025
BYD’s Strategy for Denza Expansion
Luther Panjaitan, Head of Marketing PR & Government Relations at BYD Indonesia, emphasized that the new Denza dealerships are part of BYD’s broader sales network.
“All Denza dealerships meet 3S standards. We trust our existing BYD dealer partners to handle Denza’s expansion because of their aggressive and collaborative approach,” Luther explained.
He also mentioned that BYD Indonesia is still analyzing the market for Denza and is considering opening dealerships in more major cities.
About Denza D9
Right now, Denza only sells one premium product in Indonesia, the Denza D9. The Denza D9 is a box-shaped luxury MPV with huge sizes and electrically operated sliding doors, making it a straight-up rival of Toyota Alphard and Lexus LM350.
The Denza D9 comes in Indonesia only in a fully electric (BEV) form. It features a BYD Blade (LFP) Battery with 103 kWh capacity, giving a driving range of up to 600 km from a full charge.
Charging options include:
- AC charging: Up to 11 kW (3-phase)
- DC fast charging: Up to 166 kW
Its synchronous permanent magnet motor produces 230 kW power and 360 Nm torque to provide a silky smooth and robust drive.
Also read: BYD-Denza Achieves High SPK Sales at IIMS 2025, Indonesia
Conclusion
Denza’s plans to launch four new dealerships in Indonesia is a strategic one to meet the increasing demand for luxury electric vehicles. The 3S-service-equipped dealerships will improve the customer experience and provide the best service and support. As Denza D9 becomes more popular, expansion is likely to continue in other large Indonesian cities as well.
