JAKARTA – PT Chery Sales Indonesia (CSI) posted a stunning success at the Indonesia International Motor Show (IIMS) 2025. The newly launched Chery Tiggo Cross has garnered a positive response from people and car lovers in Indonesia, booking more than 500 Surat Pemesanan Kendaraan (SPK) in the event.
Also read: Chery Officially Launches Tiggo Cross, Starts Rp 239 Juta
Strong Market Response
The Tiggo Cross was recognized not just because of its order numbers but also by the organizers of the event. It won the Most Affordable Crossover award, which reflects its value-for-money factor as an SUV crossover.
SUV“This SUV has a futuristic look, cutting-edge safety features, and a competitive price. “The Chery Tiggo Cross is becoming a game changer in Indonesia’s SUV crossover market,” said Mohamad Ilham Pratama, Head of Marketing at PT Chery Sales Indonesia, in an official statement on February 26.
The Tiggo Cross is introduced with the tagline “Cross Wonderful Life”, reflecting its versatility and suitability for both urban and adventurous lifestyles.
Key Features of the Chery Tiggo Cross
The Tiggo Cross is for city and adventure-oriented drivers, with the following features:
- Modern and Stylish Design – A rugged and sleek exterior with LED lights and a bold body design.
- Advanced Technology – A digital cockpit, infotainment system, and smart connectivity features.
- Two Variants – Comfort and Premium variants to meet various budgets.
- Comprehensive Safety Features – ADAS (Advanced Driver Assistance System), several airbags, and stability control.
Also read: Chery Delivers 60 Omoda E5 EVs to BSI at IIMS 2025
Competitive Pricing and After-Sales Benefits
Chery Indonesia is offering the Tiggo Cross at competitive prices for early buyers:
- Comfort Variant – IDR 239,500,000 (OTR Jakarta)
- Premium Variant – IDR 269,500,000 (OTR Jakarta)
In addition, Chery provides:
- 10-year or 1,000,000 km engine warranty
- 70% Buy Back Guarantee
- 6-year or 150,000 km general warranty
- 4 years or 60,000 km free maintenance
- Extra Care package worth IDR 4 million for spare parts (3 years or 30,000 km)
Also read: Chery Wins Three Awards at IIMS 2025: Tiggo Cross & J6 Shine
Nationwide Expansion and Deliveries
After IIMS 2025, Chery started distributing the Tiggo Cross to its dealership network across Indonesia. To further engage with customers, Chery is hosting regional launches and mall exhibitions in key cities:
- Bandung & Semarang – February 26
- Makassar – March 3
- Surabaya – March 5
- Medan – March 10
Conclusion
The success of the Chery Tiggo Cross at IIMS 2025 is a great start for Indonesia’s SUV segment. With its competitive price tag, robust features, and full range of after-sales perks, the Tiggo Cross is ready to take on the established players and win more customers in the next few months.