PT Chery Sales Indonesia (CSI) has officially unveiled the much-awaited Chery Tiggo Cross at the Indonesia International Motor Show (IIMS) 2025, situated at the Chery Booth, Hall A5, JIExpo Kemayoran, Central Jakarta. The unveiling is a major milestone for the brand as it seeks to establish its foothold in the competitive Crossover SUV market in Indonesia.
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A Blend of Beauty, Safety, and Comfort
The Chery Tiggo Cross is seductive in design, features the latest safety technologies, driving comfort has been upgraded, and has a competitive price that makes it stand out from the competition. Mohamad Ilham Pratama, PT Chery Sales Indonesia Marketing Head, said the Tiggo Cross launch reiterates Chery as a game changer in Indonesia’s rapidly growing crossover SUV segment.
He emphasized that the Tiggo Cross perfectly combines aesthetics, safety, and advanced technology to deliver an ultimate driving experience for customers.
“This SUV not just features an excellent design and improved safety aspects, but also brings huge added value to customers. All of these features are supported by the optimal price structure, so it is really very competitive in the segment,” said Pratama in the launch ceremony at IIMS 2025 on February 13.
Pricing and Variants
The Chery Tiggo Cross is available in two variants:
- Comfort Variant: Priced at Rp 239,500,000 (OTR Jakarta)
- Premium Variant: Priced at Rp 269,500,000 (OTR Jakarta)
The special price is available for the first 1,000 customers. At this price, buyers will receive a modern SUV that delivers on security, comfort, and an exceptional driving experience.
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Design Inspired by Tiger Resilience
The Tiggo Cross owns a fearless design reflecting the tenacity and invigorating energy of tigers. The front section flaunts the biomimetic design concept of Tiger Face, with strong lines and a regal presence that represents power and strength.
The tiger claw-patterned headlights and DRL Energy Crystal Outline bestow an exquisite touch while portraying energy. The contemporary Rhomboid Star Diamond-shaped grille adds to the car’s dynamic and assured look.
Advanced Safety Features
Safety is a primary concern for the Tiggo Cross, with the SUV featuring 15 sophisticated ADAS (Advanced Driver Assistance Systems) features that are offered in the Premium variant. These are intended to make driving safer, providing a bodyguard-like safety for drivers and passengers.
The car also has 6 airbags in the Premium variant and 4 airbags in the Comfort variant, offering all-round protection in most driving situations.
Innovative Technology
Technologically, the Tiggo Cross is loaded with Intelligent Online Vehicle (IOV) technology, branded as Carlink O, that enables owners to keep an eye on their car remotely through smartphones. The 10.25-inch dual-screen head unit provides an easy and secure navigation experience that boosts convenience without affecting driving comfort
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Conclusion
With its stylish price, high-tech features, and aggressive design, the Chery Tiggo Cross is ready to shake the Indonesian car market. The SUV combines a winning formula of style, safety, comfort, and cutting-edge technology, making it a perfect car for urban families and young professionals seeking a functional and contemporary car.