Recently, Volkswagen Group officially unveiled its most recent strategy and new product plans through an elaborate press release. Here’s a short summary of new products that are on the way:
“China is an important market for the Volkswagen Group. Two years ago, we realigned our strategy. And we have made progress faster than initially planned. Our products are tailored to the needs of Chinese customers: with a clear design language and cutting-edge technologies. The Shanghai Auto Show is another milestone on our strategic path: we want to be the global tech driver for the automotive industry by 2035.”
Oliver Blume | Chairman of the Board of Management of Volkswagen AG
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Volkswagen Group Unleashes China-Focused Strategy at Auto Shanghai 2025
1.”In China, for China” Strategy in Full Swing
VW Group reveals first-ever models developed entirely in China for Chinese customers under the Volkswagen and new AUDI brand — marking a major milestone in its localized approach.
2. Massive EV & ICV Offensive Begins
Launching over 20 new EVs and electrified models by 2027, including 30 all-electric models by 2030. This is the Group’s largest intelligent connected vehicle (ICV) push in China to date.
3. Seven World Premieres at the Show
Unveiled at Volkswagen Group Night (April 22):
- New Audi EV on PPE platform with Level 2++ autonomy, high performance, fast charging
- First China-exclusive AUDI model, tailored to Chinese buyers
- Three next-gen VW ICV concepts from joint ventures: FAW-VW (BEV notchback), SAIC-VW (EREV B-SUV), and VW Anhui (B-SUV BEV)
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4. CARIZON Debuts AI-Powered Driving System
Developed in China, CARIZON’s new automated driving tech aims for Level 3 and beyond, designed for real-world Chinese traffic — raising the bar for safety and intelligence.
5. Premium Brands Join the Show Too
- Porsche 911 GT3 returns to China
- Ducati Multistrada V4 S & Panigale V4 S make their China debuts
- Lamborghini Temerario also on display
- Over 50 models shown across all segments by Group brands
6. Clear Long-Term Goal
By 2035, Volkswagen aims to be the global tech leader in the auto industry, with China as a core innovation hub.
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