Tangerang – Plaza Auto Mega, in collaboration with Subaru Corporation, has significantly contributed to the excitement at the 2024 Gaikindo Indonesia International Auto Show (GIIAS) by releasing a series of limited edition cars. These exclusive models are set to capture the attention of automotive enthusiasts and highlight Subaru’s commitment to innovation and performance.
Limited Edition Models Unveiled
Subaru Indonesia has released three limited edition models, each equipped with unique accessories and enhancements under the Adventure Edition theme and STI Performance Parts. These special editions include the Subaru Forester Adventure Edition, Subaru Crosstrek Adventure Edition, and the Subaru BRZ with STI Performance Parts.
Arie Christopher, Chief Executive Officer of Subaru Indonesia, emphasized the inspiration behind these models. “We are inspired by the stories of the many adventures and happiness that our products have provided. That’s why the special Adventure edition for Subaru Crosstrek and Subaru Forester is present at GIIAS,” he stated. He further highlighted updates to the Subaru WRX M/T, which now features EyeSight technology, and the Subaru BRZ, showcased with STI Performance Parts.
Exclusive Features and Specifications
Subaru Forester Adventure Edition
- Base Model: Subaru Forester 2.0iS EyeSight
- Special Features:
- Black window lining, eliminating chrome
- Piano black rear door garnish
- Adventure emblem and side striping
- 18-inch Fullrace-A ring Braid rims
- All-terrain tires 235/55/18
Subaru CrosstCCrek Adventure Edition
- Base Model: Subaru Crosstrek 2.0iS EyeSight
- Special Features:
- Maxfort Integrated Roofrack
- Adventure emblem and side striping
- 18-inch Method MR502 rims
- All-terrain tires 235/55/18
Subaru BRZ with STI Performance Parts
- Special Features:
- STI Front Under Spoiler
- STI Skirt Lip Black
- STI Side Under Spoiler
- STI Rear Side Under Spoiler
- STI Air Outlet Garnish
- STI Trunk Spoiler
- STI Trunk Lid Garnish Black
- STI Door Handle Protector Silver
- STI Shift Knob (A/T or 6MT)
- STI Push Engine Switch
- STI Side Sill Plate
- STI Performance Mufflers
Pricing and Availability
As limited edition models, the production numbers for these cars are minimal. Subaru Indonesia has announced that only 10 units of the Adventure special editions will be available, while the STI Performance Parts edition will have just 5 units.
The pricing for these limited edition models in Jakarta is as follows:
- Subaru Forester Adventure Edition: IDR 679.5 million
- Subaru Crosstrek Adventure Edition: IDR 574.5 million
- Subaru BRZ STI Performance Parts (M/T): IDR 1.02 billion
- Subaru BRZ STI Performance Parts (A/T): IDR 1.03 billion
Subaru’s Presence at GIIAS 2024
Subaru Indonesia’s booth at GIIAS 2024 is designed around the concept of “The Earth Circulation,” occupying a substantial 760 square meters in Hall 5 at the Indonesia Convention Exhibition (ICE) BSD City, Tangerang. The booth features 12 vehicle displays, including two special displays in collaboration with Ziko Harnadi and Julian Johan.
The booth also includes an indoor Subaru Cafe, offering a taste of Japanese culture, enhanced by rattan material from Jepara, Central Java. Visitors can explore the Subaru Lifestyle section, which sells Subaru merchandise and accessories in collaboration with brands like RawType-Riot and GarasiDrift.
Driving Experiences and Engagement
Beyond the visual appeal of the limited edition cars and the thematic booth, Subaru Indonesia is offering engaging experiences for visitors. The Subaru Cafe provides a relaxing environment where guests can enjoy refreshments while learning more about Subaru’s offerings. The Subaru Lifestyle area allows visitors to take home a piece of the brand through exclusive merchandise and accessories.
Future Prospects
Subaru’s participation at GIIAS 2024 reflects the brand’s continuous innovation and dedication to delivering exceptional vehicles tailored to the adventurous spirit of its customers. By unveiling limited edition models with unique features and exclusive designs, Subaru Indonesia is setting a high standard in the automotive industry and reinforcing its position as a leader in performance and reliability.
These initiatives not only enhance the brand’s reputation but also cater to the growing demand for unique and high-quality vehicles in the Indonesian market. As Subaru continues to innovate and expand its lineup, customers can look forward to more exciting releases and updates in the future.