Tangerang – MINI inaugurated its presence at the 2024 Gaikindo Indonesia International Auto Show (GIIAS), showcasing its commitment to blending tradition with innovation. Held from July 18 to 28, 2024, at the Indonesia Convention Exhibition (ICE) BSD, the event marked the unveiling of the MINI Pavilion within the BMW Group Pavilion. This year, MINI introduced two new models that perfectly capture its legacy and forward-looking vision: the 5th Generation MINI 3 Door in both conventional combustion engine and full-electric variants, the MINI Cooper S and MINI Cooper SE, respectively.
The MINI Pavilion: A Hub of Innovation and Heritage
The BMW Group Pavilion, occupying a premium 2,052 m² area in the Convention Hall, featured a total of 30 vehicle models, including 23 from BMW and 7 from MINI. Visitors had the opportunity to experience 17 BMW units and 5 MINI units firsthand. The Pavilion was designed to offer a comprehensive and engaging experience, showcasing the latest innovations and programs offered by BMW and MINI during GIIAS 2024.
Florian Kuenstner, Vice President of MINI Region Asia-Pacific, Eastern Europe, Middle East, and Africa, emphasized MINI’s longstanding commitment to innovation and its distinctive driving experience. “For 65 years, MINI has always delivered cutting-edge innovation, uniqueness, and an unrivaled go-kart driving sensation. While we are always evolving towards the future, we never forget the past. The MINI Cooper and MINI Countryman have maintained the classic minimalist imprint that has defined MINI for four generations,” said Kuenstner in his speech.
The Latest Generation of MINI: Full-Electric and Digital
MINI’s latest offerings include fully electric variants of the iconic MINI Cooper and MINI Countryman, ensuring driving fun with zero local emissions. These models represent MINI’s continuous effort to develop its portfolio of fully electric vehicles with advanced drive technology and immersive digital experiences. The new generation vehicles are marked by distinctive design, innovative technologies, and high-quality materials, embodying the evolution of MINI vehicles.
MINI Cooper
The fifth-generation MINI Cooper, hatchback body type, three-door is available in an all-electric variant, the MINI Cooper SE. This model boasts an output of 160 kW/218 hp and offers a range of up to 402 kilometers (WLTP). For those who prefer a traditional combustion engine, the MINI Cooper S is available with an output of 201 hp and 300 Nm of torque. The minimalist interior features a central OLED display, the MINI Interaction Unit, providing an immersive digital experience and high personalization options.
MINI Countryman
The MINI Countryman SE ALL4, equipped with an electric motor, delivers 230 kW/313 hp and offers a range of up to 433 kilometers (WLTP). The conventionally powered MINI Countryman S ALL4 has an output of 215 hp and 360 Nm of torque. This model offers a versatile interior with a panoramic glass roof and high-quality materials, creating an immersive driving experience. The ALL4 all-wheel drive system enhances traction and stability across various terrains.
Special Offers at GIIAS 2024
During GIIAS 2024, the BMW Group, in collaboration with Maybank, offers exclusive programs to visitors. By applying for a Maybank BMW or MINI credit card at the BMW Group Pavilion, attendees can earn Maybank Point Rewards worth 60,000. Additionally, purchasing a BMW or MINI vehicle with a minimum down payment of IDR 25 million will provide an extra 20,000 points.
Model Prices and Availability
MINI’s latest models are available at the following prices:
- MINI Cooper S: Rp1.092 billion
- MINI Cooper SE: Rp1.076 billion
- MINI JCW Countryman S ALL4: Rp1.548 billion
- MINI Countryman SE ALL4: Rp1.4 billion
With the launch of these new models, MINI continues to cater to premium compact car enthusiasts in Indonesia, offering the latest in automotive innovation and design.
MINI’s Legacy of Innovation
MINI’s participation at GIIAS 2024 is a testament to its legacy of innovation and unique driving experiences. The new models not only highlight the brand’s commitment to sustainability through electric mobility but also maintain the classic design elements that have defined MINI for generations.
The fully electric car variants of the MINI Cooper and MINI Countryman are equipped with advanced drive technology and digital features, making them a perfect blend of tradition and modernity. These models ensure that MINI remains at the forefront of automotive innovation, providing drivers with an unparalleled experience.
Engaging Visitors with Interactive Experiences
At the MINI Pavilion, visitors were invited to explore the new models and experience the distinctive MINI driving sensation through various interactive displays and test drives. The immersive experience was designed to engage and educate attendees about the latest advancements in MINI’s vehicle lineup.
The Pavilion also featured special areas dedicated to showcasing the unique features and technologies of the new MINI models. From the central OLED display in the MINI Cooper to the panoramic glass roof in the MINI Countryman, visitors had the opportunity to experience the innovations that make MINI a leader in the premium compact car segment.
Looking Ahead: MINI’s Vision for the Future
MINI’s participation at GIIAS 2024 highlights its vision for the future of mobility. The brand’s focus on electric and digital advancements underscores its commitment to sustainability and innovation. By continuously evolving and adapting to new technologies, MINI ensures that it meets the changing needs and preferences of modern drivers.
As MINI continues to expand its portfolio of fully electric vehicles, it remains dedicated to delivering the same level of driving excitement and distinctive design that has defined the brand for decades. The new generation of MINI vehicles represents a bold step forward in automotive innovation, promising a future of sustainable and exhilarating driving experiences.
