Tangerang – At the 2024 Gaikindo Indonesia International Auto Show (GIIAS), Lexus Indonesia showcased a stunning lineup of their latest electrified vehicles, underscoring their commitment to sustainable luxury. Among the highlights was the introduction of the All-New LBX, a revolutionary model that exemplifies Lexus’ innovative approach to luxury and environmental responsibility.
Dominance of Electrified Vehicles in 2024
In 2024, Lexus Indonesia’s sales will be nearly entirely composed of electrified vehicles, reflecting the strong reception of these models within Indonesia’s luxury car market. This shift towards electrified vehicles has also significantly contributed to a 50 percent reduction in carbon emissions, demonstrating Lexus’ impact on environmental sustainability.
Launch of the All-New LBX
To maintain its leadership in the electrified vehicle market, Lexus Indonesia launched several new models at GIIAS 2024, including the much-anticipated All-New LBX. Bansar Maduma, General Manager of Lexus Indonesia, highlighted the brand’s ongoing commitment to luxury and innovation during the launch event.
“Lexus has a proud history of pushing the boundaries to continually evolve the concept of luxury. Not only by creating desirable and attractive products, but also by redefining the ownership experience as a whole,” said Maduma. He continued, “Lexus’ latest breakthrough this time, we present through The All-New LBX, Lexus Breakthrough Crossover.”
Pricing and Variants of the All-New LBX
The All-New LBX, available in two variants, offers a blend of luxury and performance at an accessible price point. The variants and their on-the-road (OTR) Jakarta prices are as follows:
- All-New LBX Luxury: IDR 895 million
- All-New LBX Sport: IDR 942 million
Priced under IDR 1 billion, the All-New LBX is designed to cater to a broad spectrum of luxury car enthusiasts. This model is the first to feature Lexus’ Grading Option, allowing customers to choose from various themes and characteristics. Additionally, the Bespoke variant offers further customization, providing a personalized luxury experience.
Expansion of Lexus’ Electrified Lineup
Alongside the All-New LBX, Lexus Indonesia also introduced refreshed versions of the New Lexus UX, including the UX 300h and UX 300e. A new variant of the NX model, the Lexus NX 450h+, was also unveiled. These introductions are part of Lexus’ strategy to expand their electrified vehicle offerings, which include Self-Charging Hybrid Electric Vehicles (HEV), Plug-in Hybrid Vehicles (PHEV), and Battery Electric Vehicles (BEV).
Commitment to Sustainable Luxury
Bansar Maduma emphasized Lexus’ dedication to their Electrified Vision and their mission to make luxury personal. “Through the new products that we present at GIIAS 2024, especially the launch of The All-New LBX, it shows Lexus’ seriousness in realizing the Lexus Electrified vision and the commitment to Making Luxury Personal. In the future, Lexus will continue to complete luxury electrified vehicles ranging from Self-Charging Hybrid Electric Vehicles (HEV), Plug-in Hybrid Vehicles (PHEV), to Battery Electric Vehicles (BEV),” concluded Maduma.
Invitation to Experience Lexus at GIIAS 2024
Lexus Indonesia invites all automotive enthusiasts and Lexus fans to visit their booth in Hall 6C at GIIAS 2024, held at ICE, BSD, Tangerang. This event offers a unique opportunity to experience Lexus’ latest innovations and explore their electrified vehicle lineup.
Driving Towards a Sustainable Future
Lexus’ participation at GIIAS 2024 not only highlights their latest models but also reinforces their commitment to sustainability and innovation. By focusing on electrified vehicles, Lexus is setting a new standard for luxury and environmental responsibility. The All-New LBX, along with the refreshed UX and NX models, showcases Lexus’ dedication to pushing the boundaries of automotive design and technology.
As the automotive industry continues to evolve, Lexus remains at the forefront, leading the charge towards a more sustainable and luxurious future. The introduction of their latest electrified vehicles at GIIAS 2024 is a testament to their ongoing commitment to excellence and environmental stewardship.
