PT Sokonindo Automobile, the official distributor of DFSK and Seres in Indonesia, has set a strong sales target for the Seres E1 electric car at the Periklindo Electric Vehicle Show (PEVS) 2025.
Doni Putra Okten, Head of Sales and Marketing at Sokonindo Automobile, shared that the company is aiming to sell several hundred units of the Seres E1 during the event. “We are targeting sales in the hundreds. Seeing the strong enthusiasm, especially from government officials attending, we believe this is achievable,” Doni stated during the DFSK and Seres handover event at JIExpo Kemayoran, Jakarta (3/5/2025).
Also read: Seres 3 Showcased at PEVS 2025 with IDR 1M Booking Fee
Seres E1 Prices and Variants
The Seres E1 was first introduced at GIIAS 2023 and is available in two variants:
- Type B – Rp189 million (OTR Jakarta)
- Type L – Rp219 million (OTR Jakarta)
In addition, Seres also offers a special edition model — the Seres E1 Scuto Signature Edition, created in collaboration with Scuto. Prices for this version are:
- Type B – Rp194 million
- Type L – Rp224 million (OTR Jakarta)
Also read: Seres Electric Cars in Indonesia: Price and Models
Handover of 50 Scuto Signature Units
At PEVS 2025, Seres officially handed over 50 units of the E1 Scuto Signature Edition to customers who placed their orders during IIMS 2025. Some units are still being processed at Scuto’s paint facility.
Also read: Formula E Gen3 Evo Replica Showcased at PEVS 2025
Attractive Offers with Zero Emission Fund
To attract more buyers, Seres is offering a Rp51 million discount through the Zero Emission Fund program. Buyers only need to trade in their old, conventional vehicles to qualify. For example, the E1 Type L price drops from Rp219 million to just Rp168 million under this program. This offer also applies to the Seres Gelora E model.
Consumers can join the trade-in program by visiting Seres booths or dealerships across Indonesia. “Just take a photo of your old vehicle, and our team will verify it for the subsidy,” Doni added.
