Mitsubishi Motors is celebrating 55 years of success in Indonesia at Indonesia International Motor Show (IIMS) 2025. The brand has made a long-term commitment to the country since first entering the market in 1970 and Mitsubishi has developed as one of the leading automotive brands in Indonesia, providing employment opportunities and supporting the local economy. At IIMS 2025, Mitsubishi presents its latest achievements and thrilling new models.
Also read: Mitsubishi XForce : 2024 Latest Price, Specifications in Indonesia
Mitsubishi’s Growth in Indonesia
Mitsubishi Motors Indonesia, being managed by Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI), has taken a significant stake in the domestic market. The company has expanded its production in Indonesia, with an emphasis on developing the utilization of local content in its products. The action fosters Micro, Small, and Medium Enterprises (MSMEs), contributing to the development of the local economy.
For instance, Mitsubishi Xpander, which has been introduced with a high level of Domestic Content (TKDN), has also been a grand success. Not long ago, Mitsubishi announced its new Mitsubishi Xforce also sports an 80% TKDN, further evidence of its inclination towards local manufacture.
Mitsubishi Xforce: A Local Success
The Mitsubishi Xforce, a 5-seater compact SUV, was designed with the ASEAN market, notably Indonesia, in mind. At IIMS 2025, Mitsubishi pinned its pride on the Xforce’s impressive 80% local content level, that is, 80% of car components come from local sources, including a host of MSMEs.
Atsushi Kurita, President Director of MMKSI, expressed that the anniversary is a special occasion for Mitsubishi as they strive to make their services better and their cars more in tune with customers’ requirements.
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Government Support to Local Content
Indonesian Minister of Micro, Small, and Medium Enterprises Maman Abdurrahman commended Mitsubishi for trying to raise the level of local content in its vehicles. He added that when car brands engage local businesses, Indonesia’s economy becomes stronger, especially in the MSME sector.
The government encourages all car manufacturers in Indonesia to increase their local content, and Mitsubishi’s 80% local participation in the Xforce is a great example of this support.
Mitsubishi Xforce Ultimate DS: New Features
The Mitsubishi Xforce Ultimate DS, launched at IIMS 2025, is the new iteration of the Xforce. The new model has better features, including:
- Two-tone exterior color: The Xforce Ultimate DS features trendy two-tone colors with a black top and rear spoiler.
- Spacious and comfortable interior: The Xforce is known for its roomy cabin, offering great comfort for both passengers and drivers.
- Smart features: The SUV includes a 12.3″ touchscreen display, wireless Android Auto and Apple CarPlay, and Yamaha Premium Audio with 8 speakers.
- Sophisticated safety features: It features 6 airbags, Adaptive Cruise Control (ACC), Forward Collision Mitraction (FCM), and Blind Spot Warning (BSW) to ensure family safety.
The Xforce Ultimate DS also features 4 driving modes and Active Yaw Control (AYC) to improve driving stability.
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Mitsubishi’s Contribution to Indonesia
Since its introduction in 2023, the Mitsubishi Xforce has been a success among Indonesian consumers, with over 7,200 units sold as of October 2024. Mitsubishi keeps growing its portfolio with new offerings such as the Xforce Ultimate DS, and there is a model for each customer’s requirements.
Mitsubishi’s efforts to increase local content have already shown results, as evident in the rising popularity of the Xforce and other models. The company’s dedication to making products not helps the Indonesian economy but also provides top-notch vehicles that suit local tastes.
Conclusion: Looking to the Future
As Mitsubishi celebrates 55 years of being in Indonesia, the brand is now more focused than ever in order to deliver quality vehicles, support local businesses in the country and also contribute to the Indonesian economy. Property of Mitsubishi’s presence is on full display at this year’s IIMS 2025 specifically as a sign of their commitment to the country and its consumers, where whatever initiatives that are undertaken with an aim to increase local content which also include the deployment of advanced technology will put Mitsubishi firmly on the front foot of the Indonesian automotive market for a very long period of time.
