In the first quarter of 2025 Daihatsu reported strong retail performance which saw them sell 36,917 units from January to March. Also surprising was that the brand’s top selling model was the Daihatsu Sigra which took the lead from the popular Xenia. That was in large part due to the Sigra’s success which is a budget friendly LCGC.
Also read: Daihatsu New Karawang Factory: Ayla, Agya and EV Production
Daihatsu Market Share in Q1 2025
Total national car sales for the same duration stood at approximately 210,000 units, with Daihatsu commanding a 17.5% market share, reads Gaikindo (Association of Indonesian Automotive Industries). This makes it one of the leading automotive players in Indonesia.
Top 3 Best-Selling Daihatsu Models in Q1 2025
11,594 units sold (31% contribution)
9,596 units sold (26%)
4,439 units sold (12%)
These three models alone accounted for nearly 70% of Daihatsu’s total sales in Q1 2025.
Also read: New Volvo XC90 Launches in Indonesia, Priced at IDR 2.75 Billion
Sales Growth in March 2025
Month on month, Daihatsu’s March sales amounted to 13,111 units, up by 4.9% from 12,501 units in February. This rise was led by Eid season demand, with most consumers looking to buy comfortable and reliable cars.
“We are grateful that our March sales showed positive growth, especially due to the Eid momentum. Daihatsu remains committed to offering products that match the needs of first-time car buyers,” said Sri Agung Handayani, Marketing Director and Corporate Communication Director of PT Astra Daihatsu Motor (ADM).
Also read: New and Returning Vehicle Brands to Shine at GIIAS 2025
Attractive Promos to Boost Customer Interest
Daihatsu rolled out several exciting promos to attract more buyers:
- DAIFIT (Daihatsu Idul Fitri) promo until 30 April 2025, including a chance to win Umrah trips for 9 lucky winners.
Daihatsu Car Check Up 2025 promo until 30 June 2025, offering free vehicle checks and affordable service packages, especially for customers who haven’t serviced their cars in over a year. - SEHATI (Second Hand Activation) promo for used Daihatsu car owners, helping them keep their vehicles in top condition.
“Thank you for the continued trust in Daihatsu. We are committed to delivering the best services and offers to our loyal customers,” added Tri Mulyono, Head of Marketing & Customer Relations at PT Astra International Tbk – Daihatsu Sales Operation.
