Chery is bringing back one of its most iconic small cars — the Chery QQ — with a brand-new design and electric power. The new QQ concept is expected to debut at the upcoming Shanghai Auto Show and marks Chery’s push toward the affordable electric vehicle (EV) market.
Also read: Chery Expands Dealers Network in Puri Indah, West Jakarta
Taking a Glance at the History of Chery QQ
Cited from CarNewsChina, Chery initially launched the QQ series in 2003 aimed at young, first-time car owners. The initial model was the Chery QQ3, followed by the QQ6 and QQme.
The QQ was a success from the very beginning. In its initial year alone, it sold more than 40,000 units, and in 2005, sales even reached 10,000 units a month. Total sales of the QQ series ultimately reached 1.4 million units. At a low price point of 29,900 yuan (approximately Rp 67.9 million), it also became one of the cheapest cars available. But production ceased in 2014.
Chery Sales Growth in Indonesia: Over 100% Increase in 2024
Since recent times, Chery has grown amazingly in sales volume within the Indonesian market. Below is a summary of performance of sales for Chery in Indonesia:
| Year | Units Sold | Year-on-Year Growth |
|---|---|---|
| 2023 | 3,952 | — |
| 2024 | 8,626 | 118% |
In 2023, Chery sold an estimated 3,952 units in Indonesia. Moving to 2024 though, dramatic increases were seen with sales reaching 8,626 units and growth of 118% compared to the previous year. This continued boom can be attributed to some factors.
- The Chery dealer network grew stronger: Dealers expanded from 19 in 2023 to 43 in 2024, making the product more accessible.
- Popular Models: Consumers in Indonesia love cars like the E5 from Omoda and also the Pure E5 and J6. They help to boost sales a great deal.
At the Big Indonesia Automotive Show in 2024, Chery received 1,009 orders for vehicles which is up 75% from last year.
Such results reflect growing presence and growing confidence of Chery among buyers in Indonesia.
Also read: Chery J6 Offroad SUV Sells 1,200 Units in Early 2025
A Fresh New Look for 2025
Now, more than 20 years later, Chery is reviving the QQ with a modern electric design. The new QQ concept car features:
- A black-and-white exterior
- Rounded, compact body
- A fully closed front grille
- A brand-new ‘Qq’ logo
- Geometric-shaped LED headlights
- Sleek wheels and hidden door handles
- Digital side mirrors
- High-mounted brake lights
This fresh styling gives the QQ a futuristic and youthful appearance, while still keeping its small and city-friendly size.
Market Strategy and Expectations
The QQ’s return is evidence of Chery’s devotion to affordable electric vehicles. It should be a fantastic choice for urban drivers who desire a small, green, and trendy car.
The new QQ Chery will also be introduced at the Shanghai Auto Show, where additional information on specs, pricing, and availability should be made public. Although it will initially be launched in China, it can later enter other markets subject to interest and local EV regulations.
Also read: Chery Delivers 60 Omoda E5 EVs to BSI at IIMS 2025
Conclusion
The return of the Chery QQ brings back a legendary name in a modern electric form. With its stylish design, compact size, and expected affordable price, the new QQ is perfect for young drivers and city commuters. Chery’s move shows its strong push into the electric car market, and the updated QQ could once again become a popular choice — just like it did 20 years ago. We’ll know more once it officially debuts at the Shanghai Auto Show.