Jakarta – PT Chery Sales Indonesia (CSI) has expanded its network by inaugurating the Chery Puri Indah Dealer in West Jakarta on March 25, 2025. Operated by PT Alto Nusa Niagatama, this dealer introduces a new milestone with the 4th Generation Chery Tiggo 3S Dealer concept, designed specifically for the right-hand drive market.
Also read: Chery Introduces Super Hybrid Platform (CSH) in Indonesia
Improving Customer Experience with a Future Concept
Chery Puri Indah boasts a contemporary high-end, and refined layout giving clients a unique experience. The cutting-edge and practical interior shows Chery’s dedication to bringing comfort new ideas, and class. This approach raises the bar for Chery’s dealer network growth throughout Indonesia.
Strategic Location with Premium Facilities
The dealer is strategically located in the Puri Indah Auto Center, West Jakarta, an elite area with high market potential. This location also offers easy access to the office and government districts, allowing Chery to serve more customers, including the fleet segment.
Key Facilities
- Land Area: 1,520 square meters
- Building Area: 740 square meters
- Display Area: Accommodates up to 5 Chery cars
- Parking Capacity: Can hold dozens of vehicles
3S Dealer Concept: Sales, Service, and Spare Parts
The Chery Puri Indah Dealer follows the 3S standard (Sales, Service, Spare Parts) to ensure a comprehensive ownership experience.
- Sales: Professional staff assist customers with complete product information and purchasing options.
- Service: Skilled technicians provide trusted after-sales services.
- Spare Parts: Genuine Chery spare parts ensure high-quality maintenance and peace of mind.
Also read: Chery Wins Three Awards at IIMS 2025: Tiggo Cross & J6 Shine
Enhancing Chery’s Premium Image
According to Rifkie Setiawan, Head of Brand Department at PT Chery Sales Indonesia, the opening of Chery Puri Indah is part of Chery’s strategy to strengthen its dealer network and enhance customer service quality.
“The inauguration of Chery Puri Indah marks Chery’s strategic step in improving service quality and providing an exclusive experience for our customers. This dealer sets a new standard for the development of Chery’s network throughout Indonesia,” said Rifkie.
Extending Chery’s Footprint in Indonesia
Jaya Kontesa, Andalan Motors’ Chief Operating Officer, emphasized that Puri Indah was selected because it is in a prime location and was able to access a wider consumer audience.
“Chery Puri Indah is our initial showroom in the central area of West Jakarta. It enables us to deliver high-quality services while spreading Chery’s wings, particularly in the upscale Puri Indah location,” said Jaya.
Also read: 2,000 Chery J6 Units Delivered to Customers in Indonesia
Conclusion
Opening up dealer Puri Indah of Chery definitely demonstrates Chery’s strong intention to provide premium services and to advance its growing presence in Indonesia. Its strategic location, nice modern facilities and 3S standards make clear that they are working hard to further boost customer content satisfaction and to solidify their status as a leading brand overall.