Jakarta – Vietnamese electric vehicle (EV) manufacturer VinFast has signed a Memorandum of Understanding (MoU) with PT Arimbi Amartapura (Amarta), a leading vehicle distributor in Indonesia. This partnership aims to accelerate VinFast’s expansion and strengthen its presence in the Indonesian market by establishing a robust showroom network.
Also read: VinFast Showcases VF 3 at IIMS 2025 in Indonesia
Major Goals of the Partnership
- Faster Growth: Open 22 new showrooms in 2025-2027.
- Prioritize Large Cities: Initial priority to Jabodetabek and Bandung, with 11 showrooms to be opened in 2025.
- First Service Facility: Launch expected within this month.
- Strengthen Market Position: Leverage Amarta’s 25 years of industry experience to build a solid foundation.
- Promote Green Mobility: Provide sustainable EV solutions with competitive prices.
Comprehensive Customer Experience
VinFast’s new showrooms will offer a complete customer experience, including:
- Product Display: Showcasing VinFast’s electric vehicle lineup.
- Test Drive Facilities: Allowing customers to experience the vehicles firsthand.
- After-Sales Services: Ensuring reliable customer support post-purchase.
Also read: BNI and VinFast Partner to Grow Green Mobility in Indonesia
Modern Facilities with Charging Infrastructure
In line with VinFast’s global strategy, these showrooms will feature modern designs and charging facilities to promote green mobility and sustainable transportation in Indonesia.
CEO Insights
Pham Sanh Chau, who leads VinFast Asia as CEO, pointed out that this partnership lets VinFast tap into Amarta’s know-how about the local market. In the same vein, Angga Prawira Awang, Amarta’s CEO, stressed that mixing Amarta’s grasp of the market with VinFast’s high-quality products and competitive pricing will bring great benefits to Indonesian buyers.
This team-up serves as a key step in VinFast’s plan to gain a solid position in Indonesia’s market for electric vehicles.
Also read: PSSI Officially Partners with Vietnamese Car Brand VinFast
Conclusion
The collaboration of VinFast and PT Arimbi Amartapura will facilitate the expansion of electric cars in Indonesia. With 22 new showrooms scheduled and high-tech facilities providing charging services, this collaboration focuses on delivering quality, environmentally friendly mobility solutions and improved service to Indonesian customers.
