Jakarta, Indonesia – PT Isuzu Astra Motor Indonesia (IAMI) has officially introduced a new color option for the popular Isuzu Traga pickup: Black Premium. This stylish update is based on feedback from Indonesian customers who wanted a tougher, more elegant look for their commercial vehicles.
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More Dashing with Black Premium
The Black Premium color gives the Isuzu Traga a bolder and more exclusive appearance, ideal for business owners who want their fleet to look modern and professional. The paint used follows Isuzu’s manufacturing standards, ensuring long-lasting quality that resists fading and peeling — even with regular use.
Built for Business, Designed with Purpose
Rian Erlangga, Head of Business Strategy at IAMI, said this new offering shows Isuzu’s commitment to supporting local entrepreneurs.
“We hope the Isuzu Traga Black Premium will become a premium choice for Indonesian businesses. It offers a combination of good looks, proven Euro 4 engine performance, and the largest cargo bed in its class,” said Rian during the official announcement on May 14, 2025.
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Limited Edition, High Utility
The Black Premium shade is exclusive to the Isuzu Traga Pick-up model and is available through official Isuzu dealerships throughout Indonesia. It’s only made in small numbers, though, so potential customers are urged to move fast.
The Traga still leads its segment with a 4.6 square meter cargo space — enough to carry about 60 gallons of bottled water — and features a tight 4.5-meter turning radius, making it perfect for city streets and narrow alleys.
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Ready for the Road
The Isuzu Traga is equipped with a Euro 4-grade diesel engine. It ensures effective performance and compliance with today’s emissions standards, which makes it a very dependable option for regular logistics and delivery purposes.
