Autoini.com – To commemorate a century of the world’s most iconic luxury automobile, Rolls-Royce has unveiled the Rolls-Royce Phantom Centenary Private Collection — an ultra-exclusive masterpiece limited to just 25 units globally. This special edition celebrates 100 years of Phantom, first introduced in 1925, and represents the pinnacle of bespoke craftsmanship, heritage, and timeless design.
A Century of the Phantom Legacy
The Rolls-Royce Phantom has long been regarded as the “best car in the world,” a title it has held for generations of heads of state, royalty, and celebrities. A hundred years after the first Phantom rolled out of the factory, the brand marks the milestone with a collection that merges historical artistry with modern luxury. Each of the 25 Phantoms in this Private Collection is hand-built by the Bespoke Collective at the Home of Rolls-Royce in Goodwood, England.
Design & Craftsmanship Beyond Time
Externally, the Phantom Centenary Private Collection radiates a commanding presence. Its two-tone “Arctic White” and “Black Diamond” finish is infused with microscopic crushed glass particles that shimmer under light, creating a subtle, jewel-like effect. The iconic Spirit of Ecstasy figurine — a symbol of Rolls-Royce excellence since 1911 — is now crafted from solid 18-karat gold and hand-polished with a delicate 24-karat gold coating.
- Elegant disc-style wheels engraved with 25 fine lines representing the limited production run.
- Discreet “100 Years of Phantom” badges subtly integrated into the bodywork.
- Signature coach doors that open into a world of bespoke artistry.
An Interior Crafted Like a Work of Art
Inside, the Phantom Centenary takes opulence to a new level. The cabin reflects not just luxury — but a century-long narrative told through design and detail. The rear seats are the centerpiece: an intricate “Bespoke Artwork” comprising 45 individually printed and embroidered panels, created using a combination of high-resolution digital printing and fine gold thread embroidery. These panels trace the Phantom’s evolution from the 1925 Phantom I to the current Phantom VIII.
- Laser-etched leather motifs depict the codenames “Seagull” (1923) and “Rabbit” (2003) from Phantom’s development history.
- Starlight Headliner featuring over 440,000 stitches inspired by Sir Henry Royce’s mulberry garden.
- Marquetry dashboard artwork made with 3D ink layering, laser-etching, and genuine gold leaf.
Power and Performance
Under the long, regal bonnet lies the same powertrain that defines the modern Phantom — a 6.75-liter twin-turbocharged V12 engine producing around 563 hp and 900 Nm of torque. While performance remains unchanged, Rolls-Royce emphasizes that this Centenary edition is not about speed but about presence, serenity, and effortless performance — the very essence of Rolls-Royce “waftability.”
Ultra-Exclusive Pricing and Availability
Although Rolls-Royce has not officially announced pricing, multiple automotive sources report that each Phantom Centenary Private Collection is valued at approximately USD 3 million (around IDR 45 billion before taxes). In Indonesia, with luxury import duties and taxes applied, the final price could exceed IDR 100 billion, positioning it among the rarest and most exclusive collector cars.
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Significance for Indonesian Luxury Market
Indonesia’s luxury car scene has evolved rapidly, with collectors increasingly drawn to rare, limited-edition models. The Phantom Centenary Private Collection represents the ultimate expression of automotive luxury — combining tradition, exclusivity, and craftsmanship. While few units may reach Indonesian shores, this model showcases the heights that bespoke design can achieve, setting new benchmarks for ultra-luxury automobiles.
Conclusion
The Rolls-Royce Phantom Centenary Private Collection is more than a car — it’s a century of human artistry embodied in metal, wood, leather, and gold. Each of the 25 units stands as a tribute to 100 years of Phantom excellence, representing craftsmanship, heritage, and legacy at its absolute finest. For those who can own one, it’s not just transportation — it’s a piece of automotive history destined to be timeless.
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FAQs
Q1. How many units of the Phantom Centenary Private Collection are produced?
Only 25 units will be built worldwide as part of this exclusive celebration.
Q2. What is the estimated price?
Reports suggest an estimated price of around USD 3 million (approximately IDR 45 billion before taxes).
Q3. What makes the interior unique?
It features bespoke artwork on the rear seats, over 440,000 stitches in the headliner, and the most complex marquetry ever created by Rolls-Royce.
Q4. Is it suitable for daily driving?
Technically yes, but given its price and exclusivity, it’s better suited as a collector’s showpiece rather than an everyday vehicle.
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