Image source – MG FB post
Tangerang – Morris Garages (MG) has made a significant leap in expanding its footprint across Indonesia by launching 11 new dealerships. This brings MG’s total number of outlets in the country to 23. This exciting development was announced at the 2024 Gaikindo Indonesia International Auto Show (GIIAS), held from July 18-28 in Serpong, Tangerang.
These new dealerships are strategically distributed across several provinces, including DKI Jakarta, Banten, West Java, Central Java, East Java, Bali, Riau Islands, and East Kalimantan. This strategic expansion aims to enhance customer accessibility and improve the quality of service across the board.
During the inauguration ceremony on July 24, 2024, Donald Rachmat, Chief Operating Officer of PT SAIC Motor Indonesia, emphasized MG’s unwavering commitment to customer satisfaction. He highlighted the comprehensive range of sales and after-sales services that are available at all MG dealers. “We are dedicated to providing excellent service from sales to after-sales, ensuring a perfect ownership experience for our customers,” he said.
The newly inaugurated dealerships include:
- MG Puri (Chrisdeco’s mainstay)
- MG BSD (Mimosa Abadi)
- Address: Jl. BSD Boulevard Utara Kav II.21, Tangerang Regency 15331
- MG Pluit (Gema Auto Citra)
- Address: Pluit Putra Raya Street No. 15 RT 11 RW 6 Pluit, Penjaringan District, North Jakarta, 14460
- MG Fatmawati (Premium Auto Gallery)
- Address: Jl. Fatmawati Raya Hospital No.40 Block II, Cilandak Bar., Cilandak District, South Jakarta City, 12430
- MG Bogor (Prima Metro Auto Car)
- MG Cihampelas (Mayapada Auto Group)
- Address: Jl. Cihampelas No.264 – 268, Cipaganti, Coblong District, Bandung, West Java 40131
- MG Puri Anjasmoro (Bintang Mitra Mobilindo)
- Address: Jl. Madukoro Raya No.8a, RT.3, Tawangsari, Kec. West Semarang, Semarang, Central Java 50144
- MG Citraland (Mimosa Abadi)
- MG Denpasar (Prima Metro Auto Car)
- MG Batam (Majesty Auto Prima)
- Address: Jl. Yos Sudarso, Sungai Panas, Batam City District
- MG Balikpapan (Borneo Indah Partners)
- Address: Jl. Gunung Sari Ulu No. 9, Balikpapan, East Kalimantan, 76122
With this expansion, MG now has a more robust network to cater to the diverse needs of its customers across Indonesia. This move is part of MG’s broader strategy to increase its dealerships to over 50 by the end of the fiscal year. Such an expansion is expected to significantly enhance service delivery and customer satisfaction.
MG’s commitment to providing excellent service is reflected in its approach to both sales and after-sales. Each dealership is equipped with state-of-the-art facilities to ensure that customers receive top-notch service. From purchasing a vehicle to maintaining it, MG ensures a seamless and satisfying ownership experience.
The expansion of MG’s dealership network also underscores the brand’s confidence in the Indonesian market. By increasing its presence in key locations, MG aims to make its vehicles more accessible to a broader audience. This move is also expected to strengthen MG’s position in the competitive Indonesian automotive market.
The strategic locations of these new dealerships were chosen to maximize customer convenience. By situating outlets in major urban centers and growing regions, MG is making it easier for customers to access their services. This is particularly important in a country as large and diverse as Indonesia, where accessibility can often be a challenge.
In addition to improving accessibility, the new dealerships are designed to provide an exceptional customer experience. Each outlet is staffed with trained professionals who are committed to delivering high-quality service. Whether it’s assisting with the purchase of a new car or providing after-sales support, MG ensures that customers receive the best possible care.
Moreover, the expansion is a testament to MG’s long-term vision for the Indonesian market. By establishing a strong network of dealerships, MG is laying the groundwork for sustained growth and success. This move also aligns with MG’s global strategy of expanding its presence in key markets around the world.
Looking ahead, MG’s goal of reaching over 50 dealerships by the end of the fiscal year is ambitious but achievable. The company’s focus on customer satisfaction, coupled with its strategic approach to expansion, positions it well for continued success in Indonesia. As MG continues to grow its network, customers can expect even greater accessibility and service quality in the future.
