The car lovers and automakers seized the opportunity to gather at the 2024 Gaikindo Indonesia International Auto Show (GIIAS). Out of all the brands that unveiled their new models and features, Kia really stole the show with its great driving and positive consumer reception. KIA, the brand holder agent for Kia in Indonesia, had numerous achievements throughout the eleven days event starting from July 11, 2024 and ending on July 28th, 2024.
Kia’s Performance at GIIAS 2024
Kia continued to make waves during GIIAS 2024 through it received record-breaking orders for vehicles as well as massive interest from consumers. The company stated that it had a total of 571 SPKs (Sales Purchase Contracts) and 489 of them belong to the ICE vehicles’ line. Such success reflects the demand for Kia’s product portfolio and the company’s performance in the Indonesian market.
Kia Sonet:
The Kia Sonet alone was the highest sales contributor for Kia at GIIAS 2024 clinching 262 SPKs. It has attracted many people with its stylish look, strong handling, and the presence of sophisticated technology. For the same reason, the Sonet should attract young professionals, families in need of a practical and affordable car. Other Kia Models That Impressed Although the Kia Sonet was the highlight, other Kia models also contributed their share in Kia’s victorious performance at GIIAS 2024. The Kia Carnival and Carens recorded 80 special partnership kilometer, while the Kia Seltos registered 67 special partnership kilometer. These models provide comfort, performance and technological sophistication which makes them suitable for different consumer categories.
Electric and Hybrid Models
This aspect showed the resolve of Kia to embrace sustainability and innovation as it met positive reception to its electric and hybrid models. The EV9 GT-Line attracted 25 SPKs while the EV9 Earth model received 20 and lastly the EV6 GT-Line collected 15 SPKs. Moreover, the newest addition in the Carnival lineup, the Carnival Hybrid, is enhancing 22 SPKs, proving that customers are becoming increasingly concerned with environmental sustainability.
Awards And Accomplishments
Besides the achievements in terms of sales, Kia received the Favorite Booth Passenger Car 801-999 sqm award during GIIAS 2024. Employees have received this acknowledgement for their commitment to ensuring that tourists are engaged and informed on matters regarding new innovations and quality products available in the market.
Statements from PT Kreta Indo Artha
Quotes from PT Kreta Indo Artha Ario Soerjo, the Marketing & Development Division Head of Marketing & Development Division of PT Kreta Indo Artha which is famous as KIA, for that he thanked the consumer to show their interest and confident to purchase the Kia Products. By citing such figures of success, he avowed the company’s pride in its success in this direction and further reaffirmed Kia’s strong determination to continue to provide quality automobile that would suit the increasingly sophisticated demand of automotive market of the country.
“We are very grateful for the consumers for their support for the Kia products so that we are able to perform special things in the GIIAS this year,” stated by Ario Soerjo release public statement in 31 July 2024. We are also glad that we can also track how many of these SPKs that grow positively, It is also a tangible sign that the variety of product lineup and innovations that Kia has to offer can be better and better accepted by the Indonesian people.
Kia’s Product Lineup at GIIAS 2024 Kia brought a diverse lineup of its superior products to GIIAS 2024, including the EV9 GT-Line, Sonet, Seltos, and Grand Carnival. The South Korean manufacturer also launched three new car models at the event: the Kia EV9 Earth variant, the New Kia Carnival Hybrid, and the New Kia Seltos. These new models showcase Kia’s commitment to innovation and sustainability, offering consumers more choices in the electric and hybrid vehicle segments.
Future Outlook The success at GIIAS 2024 has set a positive tone for Kia’s future in Indonesia. The company’s achievements at the event are a testament to the growing acceptance and popularity of Kia’s vehicles among Indonesian consumers. With a focus on innovation, quality, and consumer satisfaction, Kia is well-positioned to continue its growth and success in the Indonesian automotive market.