JAKARTA – PT JLM Auto Indonesia, an official distributor of Harley-Davidson in Indonesia, has just announced one of the most important steps toward strengthening the dealer network in the country. On September 12, 2024, the memorandum of understanding was signed by PT JLM Auto Indonesia and PT Plaza Auto Harmoni, part of Plaza Capital Group. This cooperation is committed to the opening of a new dealer for Harley-Davidson in Surabaya, East Java, and the improvement of access to Harley-Davidson products, services, and community activities for the enthusiasts of this region.
This is our sixth dealer in Indonesia as well as showing our commitment to expanding services and getting closer to customers in Surabaya.
Irvino Edwardly
Surabaya Expansion Strategy
Expansion into Surabaya, East Java, highlights this region as one of the most critical markets in Harley-Davidson’s growth. Nicknamed the “Independent City,” Surabaya was among the cities in Indonesia that many tourists, especially motorbike lovers, visit. JLM Auto Indonesia Director of Sales and Marketing, Irvino Edwardly claimed this step was taken in response to the large market demand in East Java. “Surabaya is one of the main regions where Harley owners are concentrated. We understand that East Java is a significant market for us since there are quite a lot of communities of this motorcycle,” Irvino said.
For that, Harley-Davidson is expanding with a new dealership that will offer full-scale sales services, product access, and community gathering places. The Surabaya dealership will be the one-stop haven for Harley-Davidson owners in Indonesia, offering them a seamless experience from buying an iconic motorcycle down to its maintenance services.
Strengthening Harley-Davidson’s Dealer Network in Indonesia
Director of PT JLM Auto Indonesia Gerry Kertowidjojo showed his pride by signing an MoU with Plaza Capital Group. In the event held at Senayan, Jakarta, Gerry said, “We are proud because we can sign an MoU agreement with Plaza Capital in building a network of dealers in Surabaya.” This would be the sixth Harley-Davidson dealership in Indonesia alone and proved how this company committed to providing easier access for its customers.
It currently has a number of dealerships that are strategically located across Indonesia; in fact, two of these are actually located in Jakarta: the Harley-Davidson of Jakarta Mobile, which is at Wisma Indomobil 1, Lt. 5, Jl. Lt. Gen. MT Haryono, and the Elang Harley-Davidson of Jakarta at Jl. Boulevard Artha Gading Blok A2, Kelapa Gading, Jakarta.
Expanding Beyond Jakarta
Along with its presence in Jakarta, Harley-Davidson has proliferated its network in other areas: Siliwangi Harley-Davidson of Bandung is located at Jl. Wastukencana No. 105 in Bandung, West Java; and Caliman Harley-Davidson of Solo Baru has a dealership in Jl. Raya Solo Permai Blok HH no.9, Solo Baru, Surakarta for Central Java.
The company has also spread its wings to Bali, where the Sarana Harley-Davidson of Bali dealership is located along Jl. Uluwatu I No. 88, Jimbaran, Kuta. With such a strategic presence across multiple cities, Harley-Davidson can therefore ascertain that whenever and wherever customers are in Indonesia, their needs will be me
A New Era for Harley-Davidson in Surabaya
Besides this, the opening of the Surabaya dealership is another Harley-Davidson milestone. This new dealership is expected to serve as a central hub for Harley enthusiasts in East Java by providing all kinds of services like bike sales, parts, and accessories to community events. “This is our sixth dealer in Indonesia and also reflects our commitment to expanding services and getting closer to customers in Surabaya,” Irvino added.
While Surabaya blooms as one of the motorcycle cultural hubs in Indonesia, the new dealer adds to the growing number precisely in time to support Harley-Davidson’s loyal following. By creating one big community among riders within the city through constant events and gatherings, the brand responds by adding more depth to the Harley-Davidson experience
Harley-Davidson’s Commitment to Indonesia
The continuous expansion of Harley-Davidson in Indonesia is a commitment towards service for the increasingly broadened customer base. With each opening, the access to Harley-Davidson legendary motorcycles will be made easier for riders, while robust support through parts and services is assured. This investment in the Surabaya dealership by the company reflects its interest in furthering customer experience and in building a thriving community of Harley-Davidson riders.
KEY FEATURES
- Harley-Davidson expands its dealer network with a new dealership in Surabaya, East Java.
- Surabaya is a key market for Harley-Davidson, with a strong community of motorcycle enthusiasts.
- The new dealership will offer full-service sales, products, and community gathering opportunities.
- The signing of the MoU marks Harley-Davidson’s sixth dealership in Indonesia
- Harley-Davidson’s existing network includes dealerships in Jakarta, Bandung, Surakarta, and Bali.
- The expansion aims to meet growing customer demand and enhance the Harley-Davidson experience for riders in Indonesia.