JAKARTA – Indomobil Group formally declared its new partnership with Changan Automobile, China’s major automaker. The partnership is aimed at extending Changan’s reach in Indonesia and Indomobil’s share in electric as well as conventional vehicle markets. The signing of the agreement occurred at Indomobil Tower, South Jakarta, on Friday (21/2/2025).
Also read: Indomobil Launches Adora Electric Motorbike, Priced Near IDR 25 Million
A Benchmark for Indonesia’s Automotive Sector
This partnership is conducted via Mobitech Co., Ltd., a fully-owned subsidiary of Changan Automobile dedicated to international trade and overseas market operations. PT IMG Sejahtera Langgeng, a subsidiary of Indomobil Group, meanwhile, will handle the sales and distribution of Changan cars throughout Indonesia.
Andrew Nasuri, Indomobil Group’s Director, was proud to have established this strategic alliance and said:
“We aim to supply good quality and durable automobiles for the population of Indonesia using our years of experience in the automotive business along with a very good network of distributors.”
He further emphasized how Chinese automotive companies have advanced significantly in recent years:”Maybe 20 years ago, Chinese automotive technology was still developing, but now it is extraordinary. Chinese manufacturers have successfully entered the global market, and we see a huge opportunity with Changan.”
Changan’s Entrance into Indonesia
Under this pact, Changan will launch a range of models, such as electric vehicles (EVs) and internal combustion engine (ICE) vehicles. The Indonesian market holds great potential for both commercial and passenger cars, and therefore, this partnership is a decisive move for the global expansion of Changan.
Shen Xinhua, Changan Southeast Asia Business Unit General Manager, pointed out Indonesia’s market potential:
“We are highly excited to collaborate with Indomobil, which has a long history of distributing cars in Indonesia. We think this collaboration will deliver tremendous value to Indonesian consumers and help drive the growth of vehicle adoption.”
Also read: Indomobil Expands Citroën EV Battery Service Stations Across Indonesia
What This Means for Consumers
Indomobil-Changan partnership offers various benefits to Indonesian automobile consumers:
- Additional Car Options: A wide variety of Changan’s cutting-edge and fuel-efficient cars, as well as EVs.
- Competitive Pricing: Locally produced cars will guarantee competitive pricing for the market.
- Improved After-Sales Service: Indomobil’s established service network will offer full maintenance and spare parts support.
Future Plans
By the end of 2025, Indomobil targets to launch Changan’s brand flagship products as a sign of long-term engagement in the Indonesian market. Prospective expansion projects could involve having local production units, in tandem with Indonesia’s automotive industry master plan for sustainability and local assembly.
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Conclusion
The partnership between Changan Automobile and Indomobil is a game-changing moment for the Indonesian automobile industry. United by the vision of innovation and sustainability, both the firms envision supplying high-quality, technology-driven, and environmentally friendly vehicles. Indonesian buyers can expect a new wave of sophisticated, fuel-efficient, and beautiful cars as Changan officially debuts the local market with Indomobil’s proven distribution.
