Honda motorcycle sales in Indonesia are up 15-20% before Eid 2025, as is normally the case during Ramadan when there is greater demand. PT Astra Honda Motor (AHM) confirmed this increase, crediting consumers who buy new motorbikes to travel during the holidays and to visit relatives.
Also read: Honda Sells 1,133 Motorcycles at IIMS 2025
Key Highlights
- Sales Growth: Honda bikes sales increased 15-20% compared to the previous month.
- Reason for Increase: Many consumers buy new motorcycles for Lebaran travel and homecoming trips.
- Best-Selling Models: Honda BeAT, Scoopy, PCX, Vario 125, and Stylo remain the most popular choices.
- Market Distribution: Honda ensures a continuous supply of motorcycles based on demand.
- Industry Data:
- January 2025: 560,301 units sold (a 5.46% YoY decline from January 2024).
- February 2025: Sales rose to 581,277 units (3.74% MoM increase from January 2025).
Also read: Honda PCX 160 Touring Model Showcased at IIMS 2025
Eid Season Drives Motorcycle Demand
According to Octavianus Dwi Putro, Marketing Director of PT AHM, this sales increase is part of a yearly Ramadan trend. However, the growth was slightly below projections. Despite this, Honda expects overall Q1 2025 sales to surpass last year’s figures.
Honda’s Distribution Strategy
To meet rising demand, Honda continues daily distribution, ensuring that motorcycles reach customers on time. The company remains focused on popular models, with the new Honda Stylo gaining traction among buyers.
Also read: Honda Stylo 160 : 2024 Latest Price, Specifications in Indonesia | Autoini
Conclusion
Honda’s steady sales growth ahead of Eid 2025 reflects strong consumer demand. With a focus on efficient distribution and popular models, the company remains a leader in Indonesia’s motorcycle market.