BYD Officially Opens First Dealership in Bali, Indonesia.

JAKARTA – BYD Motor Indonesia, in cooperation with Harmony Auto Group, has officially opened the newest dealership on the Island of the Gods. It is strategically located at By Pass Ngurah Rai, Denpasar, Bali-a milestone in rapid expansion by BYD in Indonesia and another stake in the Southeast Asia automotive market.

New Landmark for Bali’s Car Market

The newly opened BYD Harmony dealer in Bali is designed to offer a new experience of service through the combination of modern aesthetic presentations and a stylishly comfortable environment. The dealership will be built just like the concept and customer experience of the Harmony BYD dealer in Jakarta, with the same quality and consistency for all customers of BYD in the country.

We are very delighted and honoured to officially launch this dealership,” said Liu Xueliang, the General Manager of the Asia Pacific Sales Division of BYD. “This year, BYD has finally entered the Indonesian market. Starting from Jakarta we expanded to Sumatra, Kalimantan, Java, Sulawesi, and now Bali. Within these eight months, BYD received a warm welcome in Indonesia. I represent BYD and am so grateful for the support of people,” Liu mentioned in his official statement on Tuesday, September 3.

Bali: A Strategic Choice for Expansion

The opening of a dealership in Bali isn’t just about geographical expansion but also about fitting into the vision of BYD by blending with the local culture and the environment. Bali, with its rich artistic and cultural heritage, along with a corporate commitment to environmental sustainability, is the right place for the latest dealership of BYD. This dealership will focus on the integration of local Balinese culture into the design, reflecting BYD’s commitment to “going local” and respecting Indonesian identity.

“The opening of BYD Harmony By Pass Ngurah Rai dealer is yet another proud moment for both BYD and Harmony Auto Group. With deep cultural values and ecological awareness, Pulau Dewata becomes the exact match with BYD’s vision: to promote sustainable and premium energy vehicles. The dealer is designed to bring in the subtle yet important Balinese cultural element, striking a balance between our respect to the local culture,” Liu added.

Prime Location with Strategic Benefits

By Pass Ngurah Rai is a prestigious and strategic area in the south of Bali. Besides being the most intensive area for artistic and cultural activities, this site also serves as an important center of commerce. The proximity of this area to Ngurah Rai International Airport further establishes it as an easy access point for tourists arriving in Bali, which in turn will increase the visibility and accessibility of the dealership.

Rich Facilities towards a Premium Experience

This BYD Harmony By-Pass Ngurah Rai dealership is the Harmony Auto Group’s third in Indonesia and one of the most complete in facilities. With an area of 2,000 square meters, with a total building area of 4,000 square meters, the four-story dealership offers a variety of services and amenities intended to guarantee customers a premium experience.

• Ground Floor: The ground floor is the base floor used for exhibition purposes, and a maximum of 10 units of vehicles at one time are able to be exhibited. Welcome customers in a big and modern showroom to show the latest BYD models.

• Second Floor: This floor will be meant for Service Facilities such as Express Service Lanes, Wheel Alignment, and Normal Maintenance Service, among others, so as to ensure BYD customers in Bali enjoy the best in prompt and efficient service.

• Third Floor: This floor provides comfortable and spacious offices that give a conducive atmosphere where staff and management work in BYD.

• Fourth Floor: The rooftop is available as a parking area and affords more space to the customers of BYD. The rooftop parking area is an added convenience because many people struggle with street parking in busy areas like By Pass Ngurah Rai.

Display all exposure of the Office on Full Exposure of BYD in All Aspects

Besides, the new dealership will carry the full range currently on offer by BYD in Indonesia, including Dolphin, Atto 3, Seal, and M6 models. The wide lineup caters to a large base of customers ranging from compact city cars to spacious family vehicles.

He also announced ambitious plans to expand with the hope of establishing as many as 50 dealerships across Indonesia before the end of the year. Underpinning this aggressive expansion strategy is BYD’s commitment to reach the leading ranks in the Indonesian automotive market.

“BYD fast-tracked its Indonesia expansion by planning to construct 50 dealers at the end of the year,” Liu concluded.