The 2024 Gaikindo Jakarta Auto Week (GJAW) is emerging as a truly thrilling car show, and PT Toyota Astra Motor (TAM) is all set to be an attraction by showcasing two electrified models- highly awaited: Toyota Mirai (2nd Generation) and Toyota Crown Hybrid. As the company isn’t launching any new products, the portfolio showcase from Toyota will reinforce its climate sustainability, carbon neutrality, and electro-fication of vehicles.
The Crown Hybrid and Mirai at GJAW 2024 highlight Toyota’s dedication to electrification and sustainability, bringing a cleaner, greener future to Indonesia
A Commitment to Electrification and Carbon Neutrality
Anton Jimmi Suwandy, Marketing Director of PT TAM, emphasized Toyota’s focus on furthering electrification and cutting the carbon footprint. The booth will have a special zone devoted to carbon-reduction education on the advantages of Toyota’s electrified lineup.
Including perhaps a little leak, we will bring two products that may have never appeared at a motorcycle exhibition before,” said Anton. This pioneering step mirrors Toyota’s effort in presenting features that will lead to a sustainable automobile future.
Also Read: The Versatile Toyota Rangga: Your Ultimate Camper, Adventure Vehicle
Spotlight on the Stars: Toyota Mirai and Crown Hybrid
1. Toyota Mirai (2nd Generation)
The Toyota Mirai is the future of hydrogen mobility. It’s sleek, futuristic design coupled with cutting-edge hydrogen fuel-cell technology sets it to be a very high-performance vehicle but also luxury that really brings clean energy.
Hydrogen Technology: The Mirai is the first flagship sedan from Toyota developed for hydrogen power.
Clean Emissions: It only emits water vapor and is therefore zero-emission.
Vision for Indonesia: TAM aims to explore how hydrogen infrastructure can develop in the country.
2. Toyota Crown Hybrid
The latest-generation Toyota Crown Hybrid is a symbol of innovation and elegance. This updated version marks a significant departure from its predecessor, offering a refined blend of luxury and sustainability.
Hybrid Powertrain: Equipped with a 2.5L 4-cylinder engine and an electric motor for exceptional efficiency.
Multiple Body Types: It’s available in sedan, crossover, hatchback, and wagon styles.
Ministerial Heritage: The Crown, used by the Advanced Indonesia Cabinet, has been replaced entirely with a new design.
Engaging Visitors with Educational Experiences
At GJAW 2024, Toyota will exceed mere displays of vehicles. There will be an educational zone where visitors can learn about the necessity of reducing carbon emissions, the benefits of electrified vehicles, and Toyota’s vision for a sustainable future.
Also Read: Why is the Toyota Fortuner So Popular in Indonesia?
KEY FEATURES
- Toyota Mirai (2nd Generation): Hydrogen-powered, zero-emissions technology.
- Toyota Crown Hybrid: Stylish design, hybrid efficiency, and luxurious appeal.
- Educational Zone: Interactive exhibits on carbon reduction and electrification.
- Focus on Sustainability: Reinforcing Toyota’s commitment to carbon neutrality.