In 2024, Honda Indonesia reported a total of 103,023 cars in retail sales. However, it declined by 19.5% from the previous year. Still, Honda Brio became the best-selling model and was at the top of Honda’s sales in Indonesia. Let us analyze the car sales record and what made Honda Brio so special.
Also read: Sales of cars in Indonesia fell 6.4% in December, to 865,723 units, for the full year 2024
Honda Indonesia Car Sales in 2024
| Car Model | 2024 Sales | Year-on-Year Change |
|---|---|---|
| Honda Brio | 45,000 units | +5% |
| Honda HR-V | 20,000 units | -10% |
| Honda CR-V | 15,000 units | -15% |
| Honda Civic | 8,000 units | -20% |
| Honda Mobilio | 7,500 units | -25% |
| Honda Accord | 3,500 units | -30% |
| Other Models | 4,023 units | -5% |
Honda Brio: The Top-Selling Model
The Honda Brio was the standout model for Honda Indonesia, maintaining its position as the best-seller despite the overall decline in sales. The Brio’s affordable price, compact size, and fuel efficiency continue to make it a favorite among Indonesian drivers.
- Popularity: The Brio appeals mainly to first-time car buyers, young professionals, and families looking for an economical and reliable vehicle.
- Features: The Brio is known for its modern design, user-friendly features, and good fuel economy, making it an ideal choice for daily commuting in urban areas.
Sales Decline in 2024
Honda Indonesia’s overall sales declined by 19.5% in 2024. The reasons for this decline were as follows:
- Economic Factors: Economic factors and inflation have reduced consumer spending, which decreased car purchases.
- Increased Competition: The Indonesian market has become increasingly competitive with the entry of both local and international car brands, making it challenging for Honda to sustain the same sales as in previous years.
- Shift to Electric Vehicles: There was also an increased interest in electric vehicles (EVs), which would have affected sales of the old petrol models.
Other Popular Honda Models
While Honda Brio topped the sales, Honda HR-V and Honda CR-V were not out of the race as they contributed a lot to the company’s overall sales. Still, their sales declined due to the changing preferences of the market.
- Honda HR-V had a good year but was stiffly competed by other compact SUVs.
- Honda CR-V was another flagship SUV from Honda, whose sales declined, the reason of which may be that people preferred newer models from other brands.
Looking Ahead to 2025
Honda Indonesia looks for ways to re-establish a climb in the present sales low trend by launching new car models and encouraging innovation. Growing interest in hybrid and pure electric vehicles increases the prospect for Honda to market more environmentally friendly vehicle models for consumption in the given market.
Conclusion
While 2024 saw a decline in Honda Indonesia’s overall car sales, the Honda Brio continued to lead and perform well. Despite facing tough market conditions and increased competition, Honda’s strong brand presence in Indonesia is likely to help them bounce back in 2025.
Stay tuned for more updates on Honda’s strategy and new model launches in the coming year!