JAKARTA – In a remarkable move, Chery, the renowned Chinese car brand, has reached a significant milestone, 60 Chery car dealerships in Indonesia. As of 1st July 2024, Chery has successfully inaugurated 30 car dealerships, marking the halfway point to its ambitious goal of 60 dealerships by the end of the year. This strategic expansion highlights Chery’s commitment to becoming a major player in the Indonesian automotive market.
The 30th Dealership: Chery MBI Cikupa
On July 1, 2024, Chery celebrated the opening of its 30th dealership in Cikupa, Tangerang. This new outlet, named Chery MBI Cikupa, is strategically located at Jl. Raya Serang No.16, Sukamulya, Cikupa, Tangerang, Banten. The dealership stands on a 1,510 square meter land area with a building area of 1,000 square meters, providing ample space for its operations and customer services.
Strategic Location in Cikupa
Cikupa has been identified as an area with rapid economic growth and is gradually becoming a preferred residential choice for urban communities. Head of Brand Department PT Chery Motor Indonesia (CMI), Rifkie Setiawan, emphasized the significance of Cikupa in Chery’s expansion strategy. “Chery’s presence in Cikupa confirms our commitment to continue expanding our reach. The many dealers we have opened prove Chery’s existence which is increasingly accepted and trusted by the public,” said Rifkie.
Comprehensive 3S Facilities
Chery MBI Cikupa offers 3S facilities—sales, service, and spare parts/after-sales. This means that customers can view, test, purchase, and maintain all Chery models currently available in Indonesia at this location. The dealership aims to provide a comprehensive and satisfying customer experience, ensuring that all customer needs are met under one roof.
Chery’s Product Line in Indonesia
Since re-entering the Indonesian market in late 2022, Chery has introduced five models with both conventional and electric engines. The lineup includes:
- Chery Tiggo 7 Pro
- Chery Tiggo 8 Pro
- Chery Tiggo 5X
- Chery Omoda 5
- Chery Omoda E5
These models have been well-received, catering to the diverse needs of Indonesian consumers, from compact SUVs to fully electric vehicles.
Positive Reception in Cikupa
Kenny Kusuma, Director of PT Moda Bahtera Internusa, a partner company of Chery, expressed confidence in the positive reception of Chery’s penetration into Cikupa. According to Kenny, Chery vehicles are known for their premium quality, sophisticated technology, and attractive design, making them suitable for young families and urban communities. “Furthermore, our presence is an effort to prioritize consumer satisfaction. With this, Chery will be easier to interact with them and ensure that services are delivered well,” Kenny emphasized.
Expansion Goals for 2024
Chery’s target to operate 60 car dealerships across various regions in Indonesia by the end of 2024 is ambitious yet achievable. The successful opening of 30 Chery car dealerships within the first half of the year demonstrates Chery’s commitment and capability to expand its footprint rapidly. This expansion strategy is part of Chery’s broader plan to establish a strong presence in the Indonesian automotive market, providing high-quality vehicles and services to a growing customer base.
Impact on the Indonesian Automotive Market
Chery’s aggressive expansion plan is expected to have a significant impact on the Indonesian automotive market. By increasing the number of dealerships, Chery enhances its accessibility and convenience for customers across the country. The availability of 3S facilities at each dealership ensures that customers receive comprehensive support, from purchasing to after-sales services.
Moreover, Chery’s diverse product lineup, which includes both conventional and electric vehicles, caters to the evolving preferences of Indonesian consumers. The introduction of electric vehicles like the Chery Omoda E5 aligns with the global shift towards sustainable transportation solutions, positioning Chery as a forward-thinking brand in the Indonesian market.
Commitment to Quality and Customer Satisfaction
Chery’s commitment to quality and customer satisfaction is evident in its expansion strategy and dealership operations. By partnering with companies like PT Moda Bahtera Internusa, Chery ensures that its dealerships are managed efficiently and provide top-notch services to customers. The emphasis on sophisticated technology and attractive design in Chery vehicles reflects the brand’s dedication to meeting the high expectations of modern consumers.
