JAKARTA—PT Chery Sales Indonesia CSI had huge success during the 2024 Gaikindo Indonesia International Auto Show by receiving 1,009 Vehicle Order Letters, a new record in its history, during the 11-day event. This is accomplishing a feat of an indicator of heightening consumer trust in Chery vehicles and at the same time, the strategic innovation of the brand in tandem with the Indonesian market.
The sentiment was echoed by Rifkie Setiawan, Brand Department Head of PT CSI, who said the achievement was in itself a reason to be happy. He added that it was recording a 75 percent increment of achievement over the previous GIIAS edition. “This is proof that the strategic innovation we make answers the needs of the consumers, and this is our motivation to continue developing in line with the trends of the Indonesian market,” Rifkie said in his statement on Friday, August 2.
Innovation and Consumer Confidence
The magnificent sales performance in GIIAS 2024 is evidence that indeed Chery puts the Indonesian consumer first in mind. According to Rifkie, that innovation stands them out, besides the high level of commitment regarding dealer and after sales support. According to him, “This exceptional success story is also reinforced by the increased number of operational dealers as well as the easily accessible spare parts services”.
Chery’s presence at the GIIAS 2024, meanwhile, raining variety to the visitors through the strong lineups from Tiggo and Omoda series, also proved to have a significant increment of visitors circling around the booth, which stands at 1,209 square meters’ in measure. This increment can be speculated to be due to an enlarged participation area by 251 percent since the first time Chery took part in the event in 2020. Having this larger soace, Chery could also provide more engagement and good display for its products for many people to visit them.
Test Drives and Consumer Engagement
The one main factor that contributed to Chery’s high sales performance in GIIAS 2024 was test drive units. In the 11 days of the event, 1,235 people test drove Chery motor vehicles; they explored and experienced the quality and performance of the vehicles. Therefore, this personal interaction with prospective customers contributed greatly in pumping up the volume of sales and making brand adorations certain.
The interest in Chery autos was so strong that it looked like the show was distinguished by test drive sessions most of all. This was a kind of hands-on experience for the prospects in assessing features and performance. It obviously helped to entrench trust in the Chery brand.
New Launches: Tiggo 8 and iCar 03
Another two new models were launched at GIIAS 2024. One is the Tiggo 8, which is opening at a price of IDR 400 million in Indonesia, has received a good response at the time of the exhibition. With premium class, many advanced features, and sleek design, this SUV is bound to win the hearts of more selective consumers.
Aside from the Tiggo 8, Chery introduced the iCar 03, Indonesia’s first off-road electric vehicle. The manufacturer has not officially announced the price for the iCar 03, but it has opened pre-ordering with an initial deposit of IDR 10 million. This environmentally friendly and adventure-ready car is expected to be popular among consumers.
Dealer and Aftersales Service Power
GIIAS 2024 also reflects the strengthened dealership and aftersales service network of Chery. Gaining the necessary consumer trust and subsequent customer satisfaction, this has resulted in good availability due to the growing number of dealers in operation and ready availability of spare parts. The strong support infrastructure gives buyers assurance that Chery will provide them with quality vehicles and comprehensive aftersales services.
According to him, the support network was responsible for the huge results during the GIIAS 2024. “Strategic expansion of our dealer network supported with enhancement in our after-sales services really helps us to reach this achievement. We committed to give the best services possible to our customers, starting from the purchasing process up to after-sales,” he said.
Looking Forward
This record performance at GIIAS 2024 means a lot to PT Chery Sales Indonesia, and it further raises the benchmark as it continues to grow in the Indonesian automotive market. The strategic innovations made by the company and the concern for the satisfaction of the customers have placed the organization on the trail of characteristic growth and success.
Also important is that, with the Tiggo 8 and iCar 03 in the pipeline, along with further refinements to augment its dealer and aftersales service network, other launches in the future should ensure that the impetus created at GIIAS 2024 is sustained by Chery. In the dynamic demand to meet the needs of Indonesian consumers, focusing on innovation, leadership, and high-quality cars, so much light is apparent at the end of the tunnel for this brand in Indonesia.
