Jakarta – PT JIO Distribusi Indonesia, official distributor of BAIC in Indonesia, boldly staged a strong action at the 2025 Indonesia International Motor Show (IIMS) by rolling out the BAIC BJ40 Plus Champion Edition special edition. This action only serves to back up BAIC’s intention of solidifying its position in the Indonesian market.
Also read: BAIC BJ40 Plus: 2024 Latest Price, Specifications in Indonesia
Stylish and Tough Design
BAIC BJ40 Plus Champion Edition boasts an exclusive Matte Gray color scheme, presenting a strong and aggressive appearance. The vehicle has a unique front grille, LED headlights, and high ground clearance, perfect for city streets and off-road driving. The interior of the SUV is roomy with the latest infotainment system, promoting comfort and connectivity among occupants.
Strong Performance
Under the hood, the BJ40 Plus Champion Edition is equipped with a 2.3-liter turbocharged four-cylinder engine that churns out 250 horsepower and 350 Nm of torque. The engine comes mated to a 6-speed automatic transmission, giving it a smooth and reactive driving experience. Its high-level four-wheel-drive system increases its off-road performance, making it a well-rounded SUV for different types of terrain.
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Collaboration with DEXC Racing Team Indonesia
At IIMS 2025, BAIC also forged a strategic alliance with the DEXC Racing Team Indonesia. The alliance is to support Indonesian motorsports by participating in the highly regarded “Asian Cross Country Rally” (AXCR) in 2026. This participation demonstrates BAIC’s commitment to helping develop Indonesian motorsports on the global level.
Customer-Focused Strategy and Brand Growth
BAIC’s emphasis lies in strengthening its customer-focused approach. The firm is dedicated to fostering deeper ties and promoting long-term loyalty by investing in communication and marketing efforts to enhance visibility and reach a wider audience for the brand.
Enhanced After-Sales Service with Emergency Roadside Assistance
To improve customer satisfaction, BAIC Indonesia has also collaborated with Atlas Indonesia to offer Emergency Roadside Assistance (ERA) services. The partnership offers 24-hour support for five years, which includes vehicle emergency such as towing, jump-start battery, delivery of spare fuel, flat tire support, and ambulance services. In major cities under ERA coverage, the response time is promised to be within 60 minutes.
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National Support Network
BAIC’s ERA service, which is driven by Atlas Indonesia, is available in 52 cities in 13 provinces in Indonesia, among them Java, Sumatra, Sulawesi, Kalimantan, Bali, NTT, NTB, Maluku, and Papua. The service also includes Digital Tracking Assistance to offer better service efficiency.
Conclusion
BAIC’s debut of the BJ40 Plus Champion Edition at IIMS 2025 and its strategic moves, such as cooperation with the DEXC Racing Team and improvement in after-sales services, reflect the brand’s determination to pursue the Indonesian market. Through fashionable design, strong performance, and customer-oriented services, BAIC will further consolidate its position in the market and appeal to more people in Indonesia.
