JAKARTA – PT Indomobil National Distributor, the official Brand Holder Agent of Citroën in Indonesia, again creates an extensive presentation in GIIAS Surabaya 2024. On 28 August – 1 September 2024, the stage will be acting among the most important venues for Citroën to manifest the latest innovations it has developed and to express its commitment to the Indonesian market.
A Distinctive French Experience
Citroën’s booth at the GIIAS Surabaya 2024 is themed as “#FromFranceforIndonesia,” showing connection and interaction with French design and engineering, bonding with the requirements of Indonesian consumers. A specially crafted ambience greets the visitors, plunging them into the brand’s heritage and its vision of automotive innovation.
Anchoring the most-awaited display at Citroën’s booth will be the all-electric C3 model, set to be assembled locally in Indonesia over the next few years. The electric car forms part of the strategic move at Citroën to meet the increased demand for friendly eco-alternative transport modes in Indonesia, while local assembly underlines the brand’s commitment to the domestic market.
Today, we have realized one of Citroën’s strategic steps by starting domestic production of the All-Electric C3 model, marking our first move towards creating emission-free mobility in Indonesia.
Tan Kim Piauw, Chief Executive Officer, PT Indomobil National Distributor
Attractive Promos to Encourage Electric Car Adoption
To further facilitate people owning a Citroën car, PT Indomobil National Distributor launched several tempting promos during GIIAS Surabaya 2024: a 0% interest three-year financing package, a free wall charger, and a free LED Headlamp on every purchase of the Citroën E-C3. In this way, these offers contribute to lowering entry barriers for interested consumers into electric vehicles and opening up new Citroën models to more people.
“We are proud of what Citroën has achieved in Indonesia within less than two years,” said Tan Kim Piauw, Chief Executive Officer of PT Indomobil National Distributor, in a statement on Thursday, August 28. “Our presence in GIIAS Surabaya 2024 mainly highlights our continuous commitment to the Indonesian market and our commitment toward giving consumers nothing but the latest mobility has to offer. “
Building Strong Ecology in Indonesia
Citroën does not stop at only selling cars in Indonesia, but the brand is building a strong ecosystem to support its growing customer base, with 22 dealer networks across the country. Citroën has invested heavily in infrastructure such as a Parts Center in Purwakarta that will ensure the availability of Citroën parts and therefore enhance customer satisfaction and trust in the brand.
In July, during GIIAS Jakarta 2024, Citroën announced that it would start local production in Indonesia. The next big step for the brand in Southeast Asia. The result of a cooperation between PT Indomobil National Distributor Stellantis with PT Nasional Assemblers, an Indomobil Group assembly company headquartered in Purwakarta, West Java.
“Today, we have made one of Citroën’s strategic steps in starting domestic production of the All-Electric C3 model,” added Tan Kim Piauw. “This is the first step in our journey to develop the electric vehicle market in Indonesia and to contribute to creating emission-free mobility for the future.”
Drawing in Consumers through Interactivity
Citroën wants to further engage with the Indonesian public in developing Citizenship of Citroën. Therefore, at GIIAS Surabaya 2024, Citroën introduces a program called “Comfort Drive Challenge” as an effort to let selected consumers feel the comfort of driving a Citroën. Citroën will lend as many as 100 units of the All-New Citroën C3 Aircross SUV to 5,000 selected consumers all over Indonesia within the framework of the program.
“The program will enable more people to experience the unique benefits a Citroën can give,” said Tan Kim Piauw. “We work hard to let our car models excel and for more consumers to consider choosing Citroën as their brand.
Setting another milestone, this will be a continuity of growth and commitment by Citroën to innovation and ecological mobility solutions in Indonesia, with the best fit for Indonesian consumers’ needs. Equipped with the All-Electric C3 and a wide variety of interesting promotions, Citroën is ready to shake up the Indonesian automotive scene.
Key Features
- Domestic Production: Citroën announces the start of domestic production for the All-Electric C3 in Indonesia.
- Exclusive Promotions: 0% interest for three years, free wall charger, and LED Headlamp for Citroën E-C3 buyers at GIIAS Surabaya 2024.
- Comfort Drive Challenge: Citroën offers 100 units of the C3 Aircross SUV for test drives to 5,000 selected consumers across Indonesia.
- Strong Ecosystem:Establishment of 22 dealer networks and a Parts Center in Purwakarta to support Citroën customers.
- #FromFranceforIndonesia: Themed booth showcasing Citroën’s French heritage and commitment to Indonesian consumers.
