TANGERANG – The MG Cyberster has officially entered the luxury electric car market in Indonesia, bringing a new level of sophistication and performance to the segment. The launch took place at the 2024 Gaikindo Indonesia International Auto Show (GIIAS), making waves with its price point, which surpasses that of the Hyundai Ioniq 6.
A Milestone for MG in Indonesia
Morris Garages (MG) launched the Cyberster at the GIIAS 2024, marking the brand’s third pure electric vehicle (battery electric vehicle/BEV) in Indonesia. This follows the success of the MG 4 EV and MG ZS EV. The Cyberster is not just any addition to the lineup; it is a groundbreaking model. “This (Cyberster) is the first EV roadster in the world and is now present in Indonesia,” stated Donald Rachmat, Chief Operating Officer of PT SAIC Motor Indonesia, during the GIIAS 2024 Pressday in Serpong, Tangerang.
Competitive Pricing and Exclusive Offers
The MG Cyberster is priced at Rp1.688 billion on the road (OTR) Jakarta, making it a competitive option in the luxury electric vehicle market. Donald Rachmat emphasized the value proposition of the Cyberster, noting that MG is offering a lifetime battery warranty for the first 100 consumers, including those who purchase the car at GIIAS 2024.
Innovative Design and High Performance
The Cyberster combines the classic aesthetic design of MG with state-of-the-art technology. Its exterior features an Electric Compatible Roof that can open and close in just 10 seconds, and striking scissor doors that add to its futuristic appeal. The car’s performance matches its looks, with two electric motors that deliver 536 ps of power. This enables the Cyberster to accelerate from 0 to 100 km per hour in a mere 3.2 seconds, putting it on par with world-renowned supercars.
Import and Availability
The Cyberster for the Indonesian market is imported completely built up (CBU) from China. As of now, it is unclear whether there is a specific quota for this zero-emission roadster in Indonesia. However, the launch at GIIAS 2024 has certainly created a buzz, and the demand is expected to be high.
Market Impact and Future Prospects
The introduction of the MG Cyberster in Indonesia signifies a significant step forward in the country’s automotive industry, particularly in the electric vehicle (EV) segment. The government’s push towards greener transportation options and the growing consumer interest in EVs have set the stage for such innovations. The Cyberster’s entry into the market is expected to boost competition among luxury EV manufacturers, potentially leading to more advanced and affordable options for consumers in the future.
MG’s Commitment to Innovation
MG’s launch of the Cyberster reflects the company’s commitment to innovation and its vision for the future of transportation. The brand has consistently pushed the boundaries of automotive design and technology, and the Cyberster is a testament to this legacy. With its unique blend of classic design and cutting-edge features, the Cyberster is poised to become a symbol of MG‘s forward-thinking approach.
Consumer Response and Expectations
The initial response from consumers has been overwhelmingly positive, with many expressing excitement about the Cyberster’s performance and design. Social media platforms have been abuzz with discussions about the car, and automotive enthusiasts are eagerly awaiting their chance to experience the Cyberster firsthand. The lifetime battery warranty offer has also been a major selling point, providing consumers with peace of mind and reinforcing MG’s commitment to quality and customer satisfaction.
