Tangerang Selatan, 28 July 2024 – At the GAIKINDO Indonesia International Auto Show (GIIAS) event, the Honda e has received the Favorite Special Exhibit Car votes from the visitors. The event was held on the 27th of July, 2024. The vehicle was unveiled as the first fully-electric car for Indonesia that will be available for sale in the market from 2025. This is another achievement for the Honda e after the prototype of Honda SUV e was displayed and also captured the visitor’s favorite car award at the recent GIIAS 2023 show. At this year’s show, the prototype mass-production model of the Honda e, as well as the latest hybrid model, the Honda STEPWGN e, were showcased at the company’s stand.
Yusak Billy, Sales & Marketing and After Sales Director of PT Honda Prospect Motor said that he would appreciate the response received by consumers on Honda electrification products during GIIAS 2024. He said: “We are very delighted with the reception consumers showed to Honda’s electrification products at this year’s GIIAS The choice of the Honda e as visitors’ favorite car endorses the need for EVs that meets consumers’ needs while backed by a credible brand.
Honda s decision to launch the Honda e as its first electric car in Indonesia was made following a market study on the market needs and conditions in the country. This find indicated that the chosen electric SUV model is ideal for these roads in Indonesia and the collective practices of the Indonesian consumers.
Before its actual release next year, Honda is continually assessing the most suitable business strategies and developing its sales and after-sales service channels to ensure customers who are considering purchasing this vehicle will have many options.
The Honda e is equipped with a 68.8 kWh lithium-ion battery, offering a maximum range of up to 500 km on a single charge. Additionally, the Honda e
showcased at the event features fast-charging technology that allows up to 80% battery capacity in just 50 minutes. The Honda e boasts a futuristic design with a 15.1-inch Display Audio screen and a 10.25-inch TFT Meter.
The introduction of the Honda e in Indonesia is part of Honda’s global vision to achieve carbon neutrality by 2040. Globally, Honda plans to introduce at least 30 electric models by 2030, with a total production target of 2 million units per year. Honda is committed to achieving carbon neutrality for all products and corporate activities by 2050.
Key Features of Honda e
The Honda e is not just a milestone for Honda’s electric vehicle lineup but also a symbol of the company’s commitment to sustainable mobility. Here are some key features that make the Honda e stand out:
- Advanced Battery Technology: The Honda e is powered by a 68.8 kWh lithium-ion battery, which provides an impressive range of up to 500 km on a single charge. This long-range capability makes it an ideal choice for daily commuting as well as longer trips, addressing one of the main concerns of potential electric vehicle buyers.
- Fast-Charging Capability: With fast-charging technology, the Honda e can be charged up to 80% of its battery capacity in just 50 minutes. This feature significantly reduces downtime and enhances the convenience of owning an electric vehicle, especially in a busy urban environment.
- Futuristic Design: The Honda e features a sleek, modern design that is both stylish and functional. The interior is equipped with a 15.1-inch Display Audio screen that provides a comprehensive infotainment experience. Additionally, a 10.25-inch TFT Meter offers clear and detailed information to the driver, enhancing the overall driving experience.
- Commitment to Carbon Neutrality: The launch of the Honda e in Indonesia is part of Honda’s broader strategy to achieve carbon neutrality. By 2040, Honda aims to become a leader in sustainable mobility, with plans to introduce 30 electric models globally by 2030. The company’s long-term vision includes reducing carbon emissions across all products and corporate activities by 2050.
A Path to the Future of Electrification: Honda’s Strategic Vision for the Indonesia MarketThe new launch of the e by Honda in Indonesia is timely as the country represents the automaker’s efforts towards embracing electric vehicles and sustainable solutions for transportation. The case of Indonesia can be more complex when considering disparate topography and urbanization regarding the use of electric vehicles.
Research and Development: I also learned that Honda needed to acquire knowledge about the local consumer and the environment, including the requirements for electrical vehicles in Indonesia. As made clear in this research, the environment in Indonesia in terms of road topography and accepted driving behavior is best suitable for an electric SUV like the e.
Consumer-Centric Approach: Thus, the focus of electric car implementation for Honda in Indonesia is firmly based on the consumer. Their aim should be to produce an electric vehicle that would not only fit preferences of the local market but top most of there expectations. The strategy is well evidenced by the positive reception given to the Honda e during the GIIAS 2024 event.
Infrastructure Development: Before the Honda e makes its debut, Honda is in the process of setting up the necessary sales and after-sales operation support. It also involves creating the charging infrastructure and service stations as well as other customer support services so that the e buyers have a smooth experience in owning vehicles.
Honda e:N1:
A Glimpse at the FutureNonetheless, the Honda e:N1 is one of the most important pacesetters of Honda’s shifting trajectory towards electrification. As a technologically-advanced electric car with a consumer-oriented approach and an emphasis on sustainability, the eis on the right track to revolutionize the Indonesian automotive scene.
A Sustainable Future:To harmonize with the global vision of sustainability, Honda strives for carbon neutral and green mobility. Honda e plays an important role in this vision as a demonstration of technology and Honda’s environmentalism. Driving Innovation: The Honda e is a perfect example of innovation in terms of looks and the utility of the vehicle. With a high-capacity battery, and a sophisticated fast-charging system, the e redefines what it is to be an electric vehicle in Indonesia’s market. Even more importantly, the car looks rather futuristic and features an excellent infotainment system which ensures it is a perfect car for buying today.
Empowering Consumers: Thus, by providing the Honda e, Honda enables consumers to choose a responsible lifestyle to protect the environment without giving up power and design. In particular, the range, charging time, and ease of use in the Honda e seems to make it more appealing to individuals considering moving to EVs.
