JAKARTA – BMW Indonesia has officially unveiled The New 3 Series at the Indonesia International Motor Show (IIMS) 2025, held at JIExpo Kemayoran, Jakarta. This launch not only introduces an updated version of the iconic sedan but also marks the 50th anniversary of the 3 Series in the global market.
Also read: Honda HR-V Modulo Edition Showcased at IIMS 2025
A Grand Introduction at IIMS 2025
During the event, BMW Indonesia President Director, Peter “Sunny” Medalla, highlighted the significance of the new 3 Series in his speech:
“We are introducing one of the updates to the legendary BMW sedan model, namely The New 3-Series,” he stated at the launch event on Thursday, February 13, 2025.
Several other models from BMW were also brought to IIMS 2025, as it reaffirmed its strong position in the Indonesian luxury car market.
Modern Design with a Sporty Touch
The BMW 320i M Sport now boasts an even sportier and more progressive body style. It is available in a new Arctic Race Blue paint finish to further enhance its high-end look. The M Sport Package and M High-gloss Shadow line trim are now included as standard equipment, further accentuating its aggressive stance.
Key design elements include:
- Sleek LED headlights and signature kidney grille
- Larger air intakes for improved cooling
- Higher rear proportion for a muscular appearance
- 18-inch M light alloy double-spoke wheels (848 M Bicolour)
Also read: Toyota Launches New Corolla Cross HEV at IIMS 2025
Enhanced Interior with BMW Curved Display
Within, the cabin has been re-touched with contemporary kiosks, sport seats, and premium materials. BMW Curved Display combines a 12.3-inch digital instrument cluster and a 14.9-inch control screen, powered by BMW Operating System 8.5.
Notable interior features:
- QuickSelect system for easier controls
- New trim M Performtex for sports seats
- Wireless software updates and customizable widgets
- Navigation always displayed for convenience
Performance and Specifications
Below is a detailed specification table of the BMW 320i M Sport:
BMW 320i M Sport Specifications |
|
|---|---|
| Feature | Details |
| Engine | 4-cylinder Turbocharged |
| Power | 184 hp |
| Torque | 300 Nm |
| Transmission | 8-speed Steptronic Sport |
| 0-100 km/h | 7.4 seconds |
| Drive System | Rear-wheel drive |
| Infotainment | 14.9-inch touchscreen with BMW OS 8.5 |
| Wheels | 18-inch M light alloy double-spoke |
| Exterior Color | Arctic Race Blue (new) |
| Standard Package | M Sport Package, M High-gloss Shadowline |
Also read: Suzuki ‘Sultan’ Car Steals the Spotlight at IIMS 2025!
Pricing and Availability
The BMW 320i M Sport is available at IDR 1.067 billion (off-the-road Jakarta). Customers can place orders at IIMS 2025 or through BMW’s official dealer network across Indonesia.
Conclusion
With its sophisticated design, advanced technology, and exciting performance, The New 3 Series is poised to carry on its tradition in Indonesia. This IIMS 2025 launch further reinforces BMW Indonesia’s pledge to bring high-performance, premium sedans to the local market.
