Land Rover Defender 110 Trophy Launched with Global Adventure

Land Rover has just launched a bold new special-edition adventure SUV – the Land Rover Defender 110 Trophy Edition. The new model will make its global debut at the Goodwood Festival of Speed 2025, taking place from July 10 to July 13.

This introduction not only reinforces the Defender’s iconic status, rooted in adventure and off-road exploration but also introduces a global competition – Defender Trophy 2025 for adventure lovers and conservationists.

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The Return of an Off-Road Icon: Defender 110 Trophy Edition

The Defender 110 Trophy Edition combines iconic heritage with cutting-edge expedition-ready features. Available in two exclusive heritage colors — Deep Sandglow Yellow and Keswick Green, this edition pays tribute to Land Rover’s rugged legacy while embracing modern technology and design.

Key Features of Defender 110 Trophy Edition

• 20-inch Gloss Black alloy wheels with All-Terrain tires
• Classic front mudguards and underbody protection
• Distinctive black accents on the hood, lower body, brake calipers, and rear tow points
• Optional Experience Roof Rack, Roof Ladder, and Raised Air Intake for enhanced off-road utility
• Priced from £89,810 OTR (approx. IDR 1.9 billion) in the UK

This Trophy Edition is more than just a cosmetic update. It’s tailored for expeditions, making it ideal for both seasoned off-roaders and new-gen adventurers looking to explore the unexplored.

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Defender Trophy 2025: Global Adventure Challenge with a Purpose

As well as the vehicle launch, Land Rover has revealed the Defender Trophy 2025, a global challenge aimed at inspiring the next generation of adventurers. But it’s not just about adventure; the challenge supports conservation efforts, with a global final taking place in Africa in 2026.

Organized in collaboration with Tusk, a long-time Defender conservation partner, the competition will span across more than 50 countries, featuring a series of rigorous stages:

Competition Format

• Local Selections
• National Finals
• Global Finals in Africa (2026)

During the final round, teams will change partners and take on a series of three challenges involving navigation, physical endurance and conservation-related missions.

This makes this phenomenon really unique, its interactive global broadcast, allowing fans worldwide to follow their favorite teams in real time. The final winners will once earn a lifetime opportunity to participate in a meaningful wildlife conservation mission, which will have a concrete effect on the environment.

“Defenders have long stood as symbols of rugged exploration,” said Mark Cameron, Managing Director of Defender.
“With the Defender Trophy, we want to ignite that same spirit in a new generation of explorers who are driven by purpose.”

Registrations for the competition are now open via the official website: www.landrover.com/defender-trophy

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Conclusion: Defender Returns to Its Roots with a Modern Purpose

With the launch of the Defender 110 Trophy Edition, and the reveal of the Defender Trophy 2025 competition, Land Rover takes adventure, and sustainable adventure, to the next level. While the vehicle provides premium performance and quality production design for those passionate about off-road travel, the Trophy Competition provides a strong story of look and feel impacts of exploration.

For those who seek not just adventure but purpose, Land Rover’s new initiative offers the perfect balance between thrill and responsibility.