In an exciting development for automotive enthusiasts, Great Wall Motors (GWM) unveiled the Haval Jolion, a hybrid SUV, at a media event on Wednesday, July 10, 2024. This highly anticipated model had already generated buzz with leaked images on the internet and social media. The Haval Jolion is poised to be a highlight at GWM’s booth during the 2024 Gaikindo Indonesia International Auto Show (GIIAS).
The Unveiling
The presence of the Haval Jolion was confirmed by Constantinus Herlijoso, General Manager of GWM Indonesia. Commonly known as Joso, he expressed his excitement about the model’s debut in Indonesia. The Haval Jolion features a hybrid power system that includes a 1,500 cc turbo petrol engine, capable of producing 156 horsepower. Complementing this is a DHT115 BorgWarner permanent magnet synchronous electric motor, which also generates 156 horsepower. This combination is supported by a Dedicated Hybrid Transmission (DHT) and a 1.6 kWh Lithium-ion battery.
Local Assembly
Joso highlighted that the Haval Jolion would be the first GWM product to be assembled locally. This news counters previous speculations that the Haval H6 would be the initial model produced by GWM at the PT Inchcape Indomobil Energi Baru assembly facility in Wanaherang, Bogor Regency, West Java. The decision to prioritize the Jolion was based on technical considerations, with hopes that the H6 might be assembled the following year. Hari Arifianto, Marketing Director of PT Inchcape Indomobil Energi Baru, echoed this sentiment.
Positioning and Pricing
GWM is positioning the Haval Jolion as a premium yet affordable hybrid class B SUV. Hari emphasized that the introduction of the Jolion not only marks the debut of a new SUV but also showcases GWM’s latest hybrid technology. Although GWM has not disclosed the exact price, industry predictions suggest it will be around IDR 400 million.
GWM’s Strategic Move
This move by GWM to introduce a locally assembled hybrid SUV aligns with the company’s strategic goals of expanding its footprint in the Indonesian automotive market. By assembling the Jolion locally, GWM aims to enhance its competitive edge, reduce costs, and offer a more attractive price point to consumers. The choice of the Jolion as the first locally assembled model demonstrates GWM’s confidence in its appeal and market potential.
Hybrid Technology and Environmental Impact
The Haval Jolion’s hybrid powertrain represents a significant step forward in GWM’s commitment to sustainability and innovation. The combination of a turbo petrol engine and an electric motor provides a balance of power and efficiency, catering to the growing demand for environmentally friendly vehicles. The use of a Dedicated Hybrid Transmission (DHT) enhances the driving experience by seamlessly integrating the two power sources, ensuring smooth transitions and optimal performance.
Market Reception and Future Prospects
The introduction of the Haval Jolion at GIIAS 2024 is expected to attract significant attention from both consumers and industry experts. The growing interest in hybrid and electric vehicles in Indonesia presents a favorable market environment for the Jolion. GWM’s decision to assemble the Jolion locally is likely to resonate with environmentally conscious consumers who prioritize sustainability and innovation.
Furthermore, the competitive pricing strategy is anticipated to make the Jolion an attractive option for a wide range of buyers. The predicted price of around IDR 400 million positions the Jolion as a cost-effective hybrid SUV, potentially appealing to budget-conscious consumers seeking a premium experience.