BMW Expands with New Dealer Network in Kebon Jeruk, Indonesia

To further reinforce its commitment to the Indonesian luxury car market, BMW Group Indonesia just launched a new dealer network in Kebon Jeruk, West Jakarta. The joint project of BMW Group with BMW Eurokars is directed toward elevating the customer experience through the implementation of the Retail.Next concept, offering a luxurious, modern, and exclusive atmosphere

Retail.Next Concept and Innovation

On a global scale, BMW’s concept for customer interaction is Retail.Next. Here, the advanced technology is coupled with personalized services in future mobility and sustainability. As said by Lars Nielsen, Managing Director of BMW Group Asia, “customer experience is the most crucial thing.” This strategy is extremely important for BMW to maintain its position as a leader in the premium vehicle market in Indonesia.

Importance of the Indonesian Market

According to Herbert Kwee, director of Eurokars Group Indonesia: This country is of great strategic importance for our company. He explained that “BMW Eurokars has been the longest-serving BMW distributor and BMW M specialist in Indonesia since 2004.” The upgraded showroom, completed in eight months, depicts a new, fresh, modern concept to meet the requirements set by BMW customers in West Jakarta and other neighbouring regions.

Showrooms are oriented to meet customer needs, from consultation to delivery. The integration of VIP Experience Services and a Digital In-Store system adds convenience and flexibility in browsing or purchasing vehicles and/or configuring them for customers.

Advanced Customer Experience Tools

The electronic shopping facility features high-tech digital facilities, one of which is the EVE, a highly advanced vehicle in which customers can see BMW and Mini cars in a partly realistic manner. Customers can configure and personalize their cars according to their personal preferences with the assistance of consultants. BMW demonstrates its pioneering stance on innovation and relentless endeavor to better the experience for the customer through modern tools.

Individualized Experience

There BMW Eurokars Kebon Jeruk, customers will be greeted into a comfortable lounge where professional Business Consultants, Service Advisors, and other experts will ensure the best possible buying experience. In line with the new facility, customers will enjoy a personalized consultation with advanced digital tools, and streamlined purchasing-all taken in luxurious surroundings.