Indonesia’s automotive industry has been on a steady rise, with local and international brands competing fiercely. As of 2024, five auto brands have emerged as clear leaders, thanks to their innovative vehicles, customer trust, and market adaptability. Here’s a detailed look at these top brands reshaping Indonesia’s automotive landscape
Despite challenging market conditions, leading brands like Toyota, Daihatsu, and Mitsubishi continue to command significant market shares, with Toyota maintaining its top spot amid a fluctuating automotive landscape
Helen Keller
| Rank | Brand | Popular Models in 2024 |
| 1 | Toyota | Avanza, Raize, Hilux |
| 2 | Honda | Brio, HR-V, CR-V |
| 3 | Mitsubishi | Xpander, Pajero Sport, L300 |
| 4 | Suzuki | Ertiga, XL7, Carry |
| 5 | Daihatsu | Sigra, Terios |
Also Read: Top 10 Safety Features For Cars in Indonesia
Toyota
Toyota continues to dominate the Indonesian market due to its strong lineup of reliable, fuel-efficient, and family-friendly vehicles. Models like the Toyota Avanza, Kijang Innova, and Raize remain consumer favorites, and its reliable for fuel-efficient vehicles, appealing to budget-conscious consumers
Why It Leads:
- Extensive dealership and service network
- High resale value
- Consistent product innovation
Honda
Honda secures its place with stylish, performance-driven, and fuel-efficient vehicles, and Its lineup includes popular compact cars and SUVs known for style, performance, and advanced features
Why It Leads:
- Known for reliability and low maintenance costs
- Strong brand loyalty
- Excellent fuel economy
Mitsubishi
Mitsubishi has strengthened its market share with robust SUVs and light commercial vehicles. Its focus on adventure-ready designs has paid off and the Mitsubishi Xpander, are favored for their rugged performance and practicality, appealing to both urban and rural consumers.
Why It Leads:
- Trusted for rugged and durable builds
- Advanced safety features
- Strong performance in rough terrain
Suzuki
Suzuki has remained a household name due to its affordable, compact, and fuel-efficient cars. It is particularly favored by first-time car buyers and models like Suzuki Ertiga remain popular for their cost-effectiveness and utility
Why It Leads:
- Affordable pricing
- Practical and versatile models
- Good after-sales service
Daihatsu
Daihatsu continues to dominate the entry-level and mid-range vehicle market in Indonesia with its affordable, reliable, and practical cars, its reliable and fuel-efficient vehicles, appealing to budget conscious consumers
Why It Leads:
- Focused on affordable family vehicles
- Fuel-efficient and spacious interiors
- Strong collaboration with Toyota
Market share of the Brands
- Toyota: Holds a leading 33% market share with strong sales from models like the Kijang (52,397 units) and Avanza (43,380 units), despite year-over-year declines in some models.
- Daihatsu: Secures 21% market share with popular models such as the Sigra (48,478 units) and Gran Max PU (40,521 units), maintaining its competitive edge in the commercial and family vehicle segments.
- Honda: Has a 10.2% market share, led by the Honda Brio (42,235 units), though facing significant declines due to changing market dynamics.
- Mitsubishi: Rises to a 9.8% market share, driven by a 22% increase in sales from models like the Xpander (26,563 units), despite a challenging overall market environment.
- Suzuki: Commands 8.1% market share with key models like the Suzuki Carry Pick-Up (24,499 units), despite facing sales contractions in various segments.
These brands have remained resilient despite a 13.3% decline in Indonesia’s overall automotive market, attributed to economic factors such as high interest rates and reduced consumer demand
Also Read: Top SUV Models in Indonesia for 2024
Wrapping Up
The Indonesian automotive market highlights fierce competition, with brands continuously innovating to meet diverse consumer needs. Toyota, Honda, Mitsubishi, Suzuki, and Daihatsu stand out for their market penetration, customer loyalty, and versatile product offerings. Whether you seek a city commuter, family MPV, or rugged SUV, these brands offer something for everyone, ensuring their continued dominance in Indonesia’s dynamic auto industry.