Toyota has officially announced the price and specifications of the All-New Prius HEV in Indonesia. This launch marks the return of the Prius to the Indonesian market, presenting a fresh option in the price range of IDR 600 million. The All-New Prius made its debut at the 2024 Gaikindo Indonesia International Auto Show (GIIAS) in July. This vehicle is part of Toyota’s ongoing efforts to provide environmentally friendly transportation solutions.
Toyota’s Commitment to Green Technology
The fifth generation of the Prius, which had its world premiere in November 2022 in Japan, is now available in Indonesia. This model reflects Toyota’s commitment to green technology and sustainability, offering a hybrid option that combines a gasoline engine with an electric motor. This combination aims to reduce emissions and enhance fuel efficiency.
Pricing and Availability
For the Indonesian market, Toyota has launched only one variant of the All-New Prius HEV. The car features a 1,800 cc engine and is priced at IDR 698 million on the road in Jakarta. Due to its spot order status, consumers will face an indent period of around three months. The relatively high price of this hybrid vehicle in Indonesia is attributed to tax issues, posing a marketing challenge for Toyota.
To put this into perspective, the price of the All-New Prius HEV is comparable to the highest variant of the All-New Kijang Innova Zenix, which is sold for IDR 633.6 million. This pricing strategy highlights Toyota’s positioning of the Prius as a premium hybrid offering in the Indonesian market.
Detailed Specifications
The latest Prius hybrid in Indonesia is equipped with a 1,800 cc engine, designated as the 2ZR-FXE, similar to the engine used in the Corolla Cross HEV. The engine produces a maximum power of 97.8 hp and a peak torque of 142 Nm. Additionally, the Prius features a generator motor that delivers a maximum power of 95.1 hp and a torque of 185 Nm.
Here are the detailed specifications:
Engine
- Type: 4-Cylinder, In-line, 16 Valve, DOHC, Chain Drive with VVT-i
- Capacity: 1,798 cc
- Diameter x Stroke: 80.5 x 88.3 mm
- Compression Ratio: 13,048
- Fuel System: Injection
- Tank Capacity: 43 Liters
- Maximum Engine Power: 97.8 hp @ 5,200 rpm
- Maximum Engine Torque: 142 Nm
- Maximum Power of Generator Motor: 95.1 hp
- Maximum Torque of Generator Motor: 185 Nm
Dimensions
- Length: 4,599 mm
- Width: 1,782 mm
- Height: 1,435 mm
- Wheelbase: 2,750 mm
- Ground Clearance: 151 mm
Despite the impressive numbers on paper, the latest Prius hybrid offers significant improvements over the previous generation. Toyota emphasizes the lower center of gravity achieved through the use of the TNGA-C platform, resulting in sharper handling and a more responsive driving experience.
Exterior and Interior Design
The All-New Prius attracted significant attention at the Toyota booth during GIIAS 2024. The exterior design is sporty and aggressive, maintaining the iconic liftback body type. The front features a hammerhead design with sharp headlights, while the grille is modestly sized and positioned lower on the vehicle.
The interior design complements the exterior with a sporty and modern feel, reminiscent of the bZ4X cabin. The All-New Prius HEV offers a low driver seating position, enhancing the driving experience. However, some have noted that the interior materials could be more premium, as the seats are currently covered in fabric instead of leather.
The second row of seats offers a comfortable seating position, though headroom is slightly limited due to the low roof design at the rear. The rear seats can be folded in a 40:60 ratio to create a flat-floor luggage space, adding to the vehicle’s practicality.
The Prius Legacy
The Prius name has a long-standing history in the automotive world. First introduced in 1997, the Prius is recognized as the world’s first mass-produced hybrid car. Designed as a “car for the 21st century,” the Prius has evolved through five generations, each improving upon its predecessor in terms of design, efficiency, and performance.
The first generation, available until 2003, was offered in a sedan version. From the third generation onwards, the Prius adopted the liftback body type. While early designs were considered somewhat awkward, the focus on efficiency and low emissions set the Prius apart from conventional vehicles that prioritized high performance.
The Prius entered the Indonesian market in 2009, following the introduction of the Camry hybrid in 2007. However, sales were relatively slow, leading Toyota to discontinue the Prius in Indonesia in 2016. The launch of the fifth-generation All-New Prius HEV at GIIAS 2024 represents a fresh start for this iconic model in Indonesia.
Future Prospects
The All-New Prius HEV is positioned as a modern, aggressive, and environmentally friendly vehicle. Priced at IDR 698 million, it faces stiff competition from more affordable Battery Electric Vehicles (BEVs) offered by Chinese brands. However, rumors suggest that Toyota may also launch the All-New Prius PHEV in the near future, potentially broadening the appeal of the Prius lineup.
Toyota’s focus on hybrid technology and its commitment to sustainability reflect the company’s vision for the future of transportation. The All-New Prius HEV, with its advanced specifications and distinctive design, aims to carve a niche in the Indonesian market, appealing to environmentally conscious consumers seeking a premium hybrid option.