Mitsubishi Fuso Launches ‘Freedom Fuso’ Promo in Indonesia with Big Benefits for Truck Buyers

KTB, the Indonesian distributor for Mitsubishi Fuso Truck and Bus Corporation, has come up with a unique promotional campaign in an effort to further cement its customer relationships and add true value to them. Entitled “Freedom Fuso”, the promo runs from August 19 to October 31, 2024. It offers retail customers who purchase Canter and Fighter X trucks a host of attractive benefits that include direct prizes and free services.

The effort by Mitsubishi Fuso does not stop at merely selling trucks but goes much further to provide a holistic experience for their customers. It is designed to provide more value to the consumer for their investment, ensuring that the business operations are set up with reliable vehicles and quality after-sales services. This “Freedom Fuso” promo is part of the wider strategy by Mitsubishi Fuso to maintain and fortify its position within the highly competitive Indonesian truck market.

Apart from the promotional offers, all customers will also be provided free subscription to the Runner Telematics service. This is an advanced onboard system that helps the truckers monitor their fleet’s performance in real-time to help optimize their operations for better economy. Besides all of the above, Mitsubishi Fuso is also extending free vehicle servicing on the promotion models up to 2 years or 40,000 km, whichever comes first. This promo is available through all official dealer networks for professional maintenance and support during the lifecycle of the vehicle.

It is so, according to Aji Jaya, Sales and Marketing Director PT Krama Yudha Tiga Berlian Motors. Through an official statement on Monday, September 2, Aji Jaya took an opportunity to explain how consumers should be granted benefits and convenience. He explained that the profession was one of the important considerations for their consumers in running a business. “Profession is one of the important considerations for consumers in running a business. Therefore, we provide complete and profitable after-sales services,” Aji Jaya explained. Customer-centricity like this will see Mitsubishi Fuso through to the support of its customers’ businesses with the provision not only of trucks but of comprehensive solutions.

“Fuso Campaign 2024”: Building Bridges to Consumers Across Indonesia

In relation, as part of the continuous campaigns in building consumer rapport, “Fuso Campaign 2024” will also be held by Mitsubishi Fuso this coming September and October of this year. Held annually, the event will take place in over 150 cities across Indonesia and will provide a good opportunity for direct engagement by Mitsubishi Fuso with consumers. The campaign is much more than a marketing event, wherein the latest products and services that are on offer get showcased, while valuable feedback from customers is sought.

The “Fuso Campaign 2024” is likely to draw a diverse group of participants, from small business owners to large fleet operators. Demonstrations of the product, offers related to promotions, and financial packages to meet diverse consumer requirements will be the highlight of many activities in the campaign. Consumers participating in this campaign will have an opportunity to see all the Mitsubishi Fuso line-up, understand the latest state of technological advances, and take advantage of unmatched offers.

Also, the campaign becomes a channel whereby Mitsubishi Fuso communicates care for customers, gains understanding, and establishes intimacy with both current and potential customers. This personal engagement is highly valued in a marketplace where customer loyalty is normally tied to the perceptions of after-sales service and value of the products.

Safety and Defensive Driving Training: Consumer and Fleet Safety First

Nevertheless, Mitsubishi Fuso’s commitment to customer satisfaction goes beyond product offerings and promotions. The company also invests heavily in safety education, knowing how well-trained drivers and mechanics go a long way in ensuring the longevity and reliability of their vehicles. Under the “Fuso Campaign 2024,” Mitsubishi Fuso will organize training on Safety and Defensive Driving for fleet drivers and consumer mechanics throughout Indonesia.

Beneficiaries include PT Sinar Mas Agro Resources and Technology Tbk, one of the leading players in Indonesia‘s agribusiness sector. The sessions are so arranged as to inculcate safe and efficient driving techniques among its drivers for a reduction in road accidents and improvement in the fleet’s performance. More to that, the mechanics will be taken through practical ways on how to maintain and service the trucks to make them productive for a long time.

Aji Jaya boasted proudly, “We hope that drivers are ready to drive professionally, and that mechanics may take care of the vehicles so that they are always in top condition.” Safety education is part of Mitsubishi Fuso’s greater effort to support customers by providing not only reliable vehicles but also seeing those same vehicles being handled and serviced in such a manner as to maximize their useful life and total performance.