TANGERANG – Mercedes-Benz Indonesia made a grand statement at the 2024 Gaikindo Indonesia International Auto Show (GIIAS), held at the Indonesia Convention Exhibition (ICE) in BSD City, Tangerang. The prestigious auto manufacturer introduced four new car models, reinforcing its commitment to delivering premium vehicle models to Indonesian consumers. The new line-up includes the AMG GLC 43 Coupe, AMG C 63 SE Performance, and the All New E-Class in two variants: E 200 and E 300.
Mercedes-Benz’s Commitment to Indonesian Market
Roelof Lamberts, CEO of PT Inchcape Indomobil Distribution Indonesia, expressed the brand’s dedication to not just marketing extraordinary vehicles but also providing the best customer experience. “Our commitment does not stop at just marketing extraordinary vehicles, but is also a continuous dedication to providing the best experience that focuses on customers and has a positive impact on the Indonesian automotive industry,” Lamberts stated.
The New Mercedes-Benz Line-Up at GIIAS 2024
AMG GLC 43 Coupe
This luxury and high-performance Sport Utility Vehicle (SUV) is designed to cater to consumers seeking both elegance and power. The AMG GLC 43 Coupe is marketed at IDR 2.3 billion off the road, offering a blend of sporty aesthetics and advanced engineering.
AMG C 63 SE Performance
For those who prefer a high-performance compact sedan, the AMG C 63 SE Performance is an ideal choice. With a price tag of IDR 2,850 billion off the road, this model emphasizes Mercedes-Benz’s prowess in creating vehicles that combine luxury with top-notch performance.
All New E-Class
The All New E-Class was also launched at GIIAS 2024, available in two variants: the E 200 and E 300. These models are offered at IDR 1,385 billion and IDR 1,585 billion off the road, respectively. The E-Class series is known for its luxurious design, innovative technology, and superior comfort, making it a staple in the Mercedes-Benz lineup.
Additional Mercedes-Benz Models at GIIAS 2024
Mercedes-Benz showcased seven additional models to complete its presence at GIIAS 2024. These include the C 300, GLC 300, GLE 450, AMG A 35 Sedan, AMG GLA 35 FL, and two electric vehicles: the EQE SUV and EQS Edition One. This diverse lineup highlights the brand’s versatility and commitment to offering a range of options to suit different consumer preferences.
Test Drive Opportunities
To provide potential buyers with a hands-on experience, Mercedes-Benz made five of its models available for test drives. This initiative allows prospective consumers to experience the driving pleasure and advanced features of Mercedes-Benz vehicles first-hand, further enhancing their connection with the brand.
GIIAS 2024: A Platform for Innovation and Engagement
The 2024 Gaikindo Indonesia International Auto Show is a significant event in the Indonesian automotive calendar, running until July 28. It serves as a platform for automakers to showcase their latest innovations, engage with consumers, and reinforce their market presence. For Mercedes-Benz, GIIAS 2024 is an opportunity to demonstrate its continuous commitment to the Indonesian market by introducing new models and technologies that cater to the evolving needs of its consumers.
Mercedes-Benz’s Vision for the Future
Mercedes-Benz is not only focused on current market demands but also on future mobility solutions. The introduction of electric models like the EQE SUV and EQS Edition One at GIIAS 2024 underscores the brand’s commitment to sustainable mobility. These electric vehicles are part of Mercedes-Benz’s broader strategy to lead the automotive industry towards a greener and more sustainable future.