Jakarta, Indonesia – PT Honda Prospect Motor (HPM) proudly announced that it secured 1,861 new car orders during the 2024 Gaikindo Indonesia International Auto Show (GIIAS). This impressive figure was achieved during the exhibition held from July 18 to 28, 2024, marking a significant achievement for the company amidst a challenging automotive market.
Strong Performance Amidst Market Decline
Yusak Billy, Sales & Marketing and After Sales Director of HPM, responded positively to the results achieved at GIIAS. “The ordering figures at GIIAS this year, which are almost equivalent to last year’s results, show improvements in consumer demand, even though the automotive market in general is experiencing a decline compared to the same period the previous year,” stated Billy in an official statement on Monday, July 29, 2024.
Despite an overall market downturn, Honda’s performance at GIIAS indicates a resilient demand for its vehicles. This achievement is particularly noteworthy given the challenging economic conditions that have affected consumer spending on automobiles.
Honda Brio: A Consumer Favorite
The Honda Brio continues to be a consumer favorite, leading the sales charts at GIIAS 2024. The Brio Satya and Brio RS models collectively accounted for 800 units, representing 43 percent of Honda’s total sales at the event. This strong performance underscores the enduring popularity of the Brio lineup among Indonesian consumers.
Following the Brio, Honda’s SUV models also demonstrated robust sales figures. The HR-V led the SUV category with 386 units sold, followed by the WR-V with 344 units, the BR-V with 164 units, and the CR-V with 109 units. This diverse range of models highlights Honda’s broad appeal across different vehicle segments.
Positive Impact on Sales in July
Billy expressed confidence that the surge in new car orders at GIIAS would positively impact Honda’s overall sales performance for July. “This is also starting to have a positive impact on Honda sales, especially in the Jakarta area, where in July we recorded an increase in orders of around 20 percent compared to the previous month,” he noted.
The increase in orders reflects a growing consumer interest in Honda vehicles, driven by the company’s strong showing at GIIAS and its ability to meet diverse consumer needs. Billy emphasized the importance of this trend, stating, “We are optimistic that the realization of orders at GIIAS this year will be visible again in our retail figures at the start of the second semester.”
Market Overview and Honda’s Performance
The Indonesian automotive market faced a challenging first half of 2024, with retail sales totaling 431,987 units from January to June, representing a 14 percent decrease compared to the same period in 2023. This decline has been attributed to various economic factors, including higher interest rates and reduced consumer purchasing power.
Despite these challenges, Honda has managed to maintain a solid performance, recording retail sales of 51,681 units in the first half of 2024. This achievement has been supported primarily by the popularity of the Brio and Honda’s SUV models, which continue to attract a loyal customer base.
Looking Ahead
Honda’s performance at GIIAS 2024 and the subsequent increase in orders for July signal a positive outlook for the company’s sales in the coming months. The resilience of Honda’s sales figures, despite the broader market decline, reflects the brand’s strong positioning and ability to adapt to changing market conditions.
Billy remains optimistic about the future, stating, “We believe that the momentum gained at GIIAS will carry forward into the second half of the year, helping us achieve our sales targets and continue to provide our customers with high-quality vehicles that meet their needs.”
As the Indonesian automotive market navigates economic challenges, Honda’s performance at GIIAS and its continued consumer appeal provide a beacon of optimism for the industry. The company’s ability to secure significant orders and boost sales in a challenging market environment underscores its strong brand equity and commitment to meeting consumer demands.
