JAKARTA – The GAIKINDO Indonesia International Auto Show (GIIAS) is again held in Surabaya, East Java, on August 28 to September 1, 2024, where Surabaya is the largest automotive exhibition in the region. More than being just an automotive spectacle, even financial services, especially in the automotive, bank on the GIIAS Surabaya.
Financial services company Astra Financial, a division of PT Astra International Tbk. (Astra), is poised to have a leading position during the exhibition. Astra Financial set an overall target for transaction values during the exhibition at Rp 400 billion, which is quite an ambitious target with the high potential and wealth of the automotive market in East Java.
“Astra Financial again supports the implementation of GIIAS Surabaya 2024 with the transaction value target for IDR 400 billion, as East Java is one of the provinces having enormous potential and market for the automotive industry,” said Tan Chian Hok, Project Director GIIAS 2024 Astra Financial, in a press release distributed in Jakarta on Saturday, August 24, 2024.
Full Ranges of Astra Financial End
Astra Financial will bring one-stop solutions for financial services to GIIAS Surabaya 2024, featuring offerings from ten of its business units. This is a product-warranty service meant for diversified financial services, mainly focusing on the car industry.
Vehicle Financing Services: The main services that Astra Financial would provide are services under the financing arrangement for four-wheel motorcars—both gasoline and diesel powertrains—by Astra Credit Companies (ACC) and Toyota Astra Financial Services (TAF). This is the growing trend and wave of the future, given that these services are not only confined to conventional vehicles but extend to hybrid and electric vehicles.
Two-Wheeled Vehicle Financing: This is another financing service for two-wheeled vehicles that FIFGROUP will provide, and they are also a subsidiary company of Astra Financial. This will be especially noteworthy in East Java where, for many Indonesians, motorcycles are the first mode of transportation.
Digital Service and Insurance: Besides preparing financing, Astra Financial is also motorcycles using digital to serve consumers. Potential buyers can take advantage of the digital search service for cars, specifically SEVA, attached to finding the target vehicle. In addition, Bank Jasas Jakarta’s digital banking services will also be exhibited to share digital banking integration with automotive financing.
Astra Financial also provides services on the insurance front through Garda Oto from Astra Insurance and Astra Life life insurance for the security of customers, their newly acquired vehicles, and loved ones.
E-Money and Online Services: Astra Financial’s E-Money services through AstraPay allow for online and pay-later financing through Maucash, bringing convenience to payment modes for consumers to easily manage their financial handling.
Apart from this, Astra Financial will also be launching the Moxa, a wealth tech app service, and further collaborate with OLX Mobbi for an online used car sale and purchase service. All these services reflect Astra Financial’s commitment to providing a wide array of solutions tailored to meet modern consumers’ needs.
Virtual Booth and Online Presence
Not only will the physical exhibition help them break into the possible market, but the virtual booth at www.astrafinancialevent.com will also provide the visitor with an open opportunity to collect complete information on Astra Financial financial services from all the Business Units, detailing products and promotions being offered during GIIAS 2024.
“Hopefully the presence of Astra Financial, which is accompanied by various attractive programs and promo, can help consumers in Surabaya to realize their dream car and make a positive contribution to the GAIKINDO industry, brand holder agents, players in the automotive industry, up to economic growth in Indonesia,” Tan Chian Hok said.
Astra Financial Track Record
This target comes after the success of GIIAS Tangerang 2024, which took place from July 18-28, 2024. This was done within the period where Astra Financial recorded a transaction value of IDR 2.53 trillion. The figure represents a 4.80 percent increase from the previous year, whereas 6,210 Vehicle Ordering Letters (SPK) were recorded.
“This is an amazing result of equity and proof of the fact that Astra Financial can pioneer all the important results—necessary at big industry events. The comprehensive range of financial services by the company and very strategic presence at GIIAS Surabaya 2024 creates a huge customer inflow and massively drives transactions.
Of all eyes to be set on Astra Financial, with the anticipation of the winning or reaching summit target of IDR 400 billion in transactions, the company’s strong offers and innovative digital solutions, with good offerings, have placed it well to make a huge mark in the event and carry forward the legacy in the automotive sector.
